You expect to earn sustainable sales, traffic, and consistent ROI from content marketing.
As you should!
Here’s the thing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous.
You know it’s not logical, especially in B2B. You need top-of-funnel content first.
That’s why most B2B marketers say their main goals for content marketing include:
- Building brand awareness
- Earning credibility and trust
- Educating their audience
- Generating leads
In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals.
You must prove yourself first by solving a problem, answering a question, and just making someone’s life easier – all without selling them anything.
That’s why top-of-funnel content is critical.
In fact, it’s the only content that matters. Traffic, trust, authority, SEO, backlinks, engagement, leads, etc. – it’s impossible to overstate the value of content at the top of the funnel.
Not convinced?
Our own website ranks organically for nearly 100,000 keywords, delivering an estimated 44.3 thousand monthly hits:
So what? Well, look at the keywords driving most of our traffic:
What do you notice about these keywords?
Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons.
We reach over 44 thousand people each month organically because they want to learn something, and we offer a useful answer.
That’s why you won’t see us (or anyone who takes TOFU content seriously) complain about Google algorithm updates. We care about integrity and provide real answers to real problems.
You can and should too. Here’s why and how…
