Looks like it’s no more Mr. Nice Guy.
What happens when an unstoppable force hits an immovable object? In a recent speech at Brussels’ International Data Privacy Day, Apple CEO Tim Cook went on the offensive against Mark Zuckerberg and Facebook. Cook’s speech seems to be a direct response to Facebook’s recent attack on Apple, in which the world’s largest social network took out full-page ads in several newspapers attacking Apple’s new privacy changes. But what’s most fascinating is that Cook took direct aim at Facebook without ever mentioning the company by name.
Just check out the following excerpt:
Too many are still asking the question, ‘How much can we get away with?’ When they need to be asking, ‘What are the consequences?’
What are the consequences of prioritizing conspiracy theories and violent incitement simply because of the high rates of engagement?
What are the consequences of not just tolerating but rewarding content that undermines public trust in life-saving vaccinations?
What are the consequences of seeing thousands of users joining extremist groups and then perpetuating an algorithm that recommends even more?
It is long past time to stop pretending that this approach doesn’t come with a cause. A polarization of lost trust, and yes, of violence.
A social dilemma cannot be allowed to become a social catastrophe.”
The fact that Cook doesn’t name Facebook somehow increases its impact. Because as you hear Cook’s ‘s speech, you can’t help but immediately think of the house that Zuckerberg built.
If you’re wondering how Apple and Facebook ended up at odds…
