On October 1, 2026, the CRTC announced the largest payment ever made under Canada’s Anti-Spam Legislation (CASL). PH Canada Company, which does business as Pizza Hut, agreed to pay $500,000.
This was not a small technical slip. The CRTC alleged three things over 13 months, from January 2025 to February 2026:
- Messages were sent to people who had never given permission.
- People who unsubscribed were not removed within the required 10 business days.
- Some messages had no unsubscribe link at all.
These rules aren’t hard. They’re the basics. No permission. No email. Make it easy to say no. And when someone says no, STOP.
The old record was $200,000
When I wrote CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians, the early cases were teaching moments. Porter Airlines paid $150,000. Rogers Media paid $200,000. Compu-Finder was hit with $1.1 million, which was later cut to $200,000. Since then, many marketers have decided CASL is a paper tiger. The thinking goes: “Enforcement is slow, the fines are small, and nobody is watching.”
The new payment…
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