BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:RMA X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240306T110000 DTEND;TZID=America/Toronto:20240306T120000 DTSTAMP:20260421T233955 CREATED:20240213T155744Z LAST-MODIFIED:20240213T155744Z UID:9605-1709722800-1709726400@responsema.org SUMMARY:Are you ready for the email changes? DESCRIPTION:Did you catch the latest news on the email front! As of February 1st\, there have been some game-changing requirements for sending emails to Gmail and Yahoo accounts. Wondering what’s up and if you’re ready for it? Join us for an upcoming webinar where we’ll rewind the clock a bit and get you up to speed. \nIn this webinar\, we’ll take a closer look at the past changes\, breaking down the details so you can navigate through them with ease. We’ll delve into why these changes matter\, what might happen if you don’t catch the wave\, and guide you on what steps to take to stay on top of your email game. \nHere’s the lowdown on what we’ll cover:\n– Key updates from Yahoo and Gmail and how they could impact your business.\n– Updates on email authentication and understanding the essential protocols to keep those emails flowing smoothly.\n– Testing your email setup\, what to know and how to find it.\n– What to do if you’ve been on cruise control and haven’t made any changes yet. \nReflecting on the past\, we’ll also talk about why hitting that unsubscribe button is crucial now\, and we’ll throw in some best practices for keeping your subscriber list healthy and collecting new data. \nSecure your spot for this informative webinar. It’s all about looking back at recent changes and getting you geared up for the future of email communication. URL:https://responsema.org/event/are-you-ready-for-the-email-changes/ LOCATION:Online CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/02/1200x627-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240320T110000 DTEND;TZID=America/Toronto:20240320T120000 DTSTAMP:20260421T233955 CREATED:20240225T120957Z LAST-MODIFIED:20240326T184514Z UID:9612-1710932400-1710936000@responsema.org SUMMARY:Losing customers due to lack of relevance? A guide to personalization DESCRIPTION:In 2024\, personalization will emerge as a pivotal Marketing industry differentiator. A staggering 83% of customers crave personalized offers and tailored experiences\, from online interactions to in-store services. However\, over one-third are left disappointed due to irrelevant offerings. Consumers are clamoring for relevance and personalization\, yet marketers are falling short. It’s time to bridge this gap and meet consumer expectations head-on\, enhancing customer experiences and building stronger relationships. \nIn this session\, we will discuss:\n• The definition of personalization\n• The demand for relevance and personalization\n• How the industry is failing to deliver on this demand\n• The business case for personalization\n• How to move from mass to segmented to personalized marketing \n \n  \n \nLia Grimberg\, Principle\, Radicle Loyalty \nRadicle Loyalty is a personalization and loyalty consulting firm.  Radicle Loyalty helps you find the root of the issue\, the radicle. We analyze your data\, gather insights\, and use it to personalize your communications with your customers. Radicle Loyalty creates marketing strategies and designs loyalty programs to correct customer behaviour and drive emotional loyalty. \n  \nWith 20+ years in loyalty both as a practitioner and a consultant\, Lia honed her loyalty and marketing skills during her corporate career at companies such as The Bay\, Loblaw\, LoyaltyOne\, The Home Depot\, and American Express. \n  \nLia holds an MBA from The Schulich School of Business at York University. \nLia’s LinkedIn Profile: \nlinkedin.com/in/liajasani URL:https://responsema.org/event/losing-customers-due-to-lack-of-relevance-a-guide-to-personalization/ LOCATION:Online CATEGORIES:Loyalty ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/02/1600px.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR