BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:RMA X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231004T110000 DTEND;TZID=America/Toronto:20231004T120000 DTSTAMP:20260421T204919 CREATED:20230920T173744Z LAST-MODIFIED:20231007T162230Z UID:9508-1696417200-1696420800@responsema.org SUMMARY:Deception by Design - Part 2 Costs and Benefits of Ethical Marketing DESCRIPTION:Join our President Lorne Solway\, and Derek Lackey\, Chairman\, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers. \nIn this second session in the series of 3 webinars they will review and summarize Part 1 and get more specific about online dark patterns and call out specific actions\, exploring how that impacts the consumer – how that leaves them feeling about the brand. They talk about the real costs and focus on the benefits of Ethical Marketing\, creating a practical balance between short and long-term interests. \n  \nWatch the recoded session of Part 1 – recorded on Sept 20\, 2023 \nWatch Part 2 recorded Oct 4\, 2023 \nhttps://youtu.be/2mdNcGb2BpE URL:https://responsema.org/event/deception-by-design-part-2-costs-and-benefits-of-ethical-marketing/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/09/LI_deception2-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231018T110000 DTEND;TZID=America/Toronto:20231018T120000 DTSTAMP:20260421T204919 CREATED:20231007T161806Z LAST-MODIFIED:20231007T163312Z UID:9519-1697626800-1697630400@responsema.org SUMMARY:Deception by Design Part 3: Best Practices for Ethical Marketing DESCRIPTION:Join our Special Guest Dr. Caroline Lancelot\, our President Lorne Solway\, and Derek Lackey\, Chairman\, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers. \nIn this third session in the series of 3 webinars they will review and summarize Part 1 & 2 and get more specific about specific practices that truly make a difference when establishing trust and building a relationship with consumers. URL:https://responsema.org/event/deception-by-design-part-3-best-practices-for-ethical-marketing/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/10/LI_deception3-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR