BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:RMA X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201201T110000 DTEND;TZID=America/Toronto:20201201T120000 DTSTAMP:20260413T162614 CREATED:20201119T154553Z LAST-MODIFIED:20201201T223018Z UID:7037-1606820400-1606824000@responsema.org SUMMARY:Email for the Future DESCRIPTION:More than 270B emails are sent each day and are the center of many consumer and enterprise workflows. However\, the content within these messages is still limited – messages are static\, can become out of date\, and are not actionable without opening a browser. \nWith this in mind\, dynamic mail was created. Dynamic mail modernizes and enhances email by facilitating the creation of messages that deliver and update real-time information and allow consumers to take interactive actions directly within the email. This technology enables email senders to provide more engaging\, interactive\, and actionable user experiences while keeping users safe. \nJoin an expert from Gmail to learn how major brands have already seen a 100% increase in clicks using this technology and how you can engage your audiences in a new way. \n\nJon Harmer\, Lead Product Manager\, AMP Email\, Google\nJon is a Product Manager at Google on the Gmail team. His team builds platform and extensibility features that enable rich integrations with GSuite\, including AMP for Email. Prior to Google\, Jon worked for 20+ years as an executive leading product management and marketing teams. He served as a mentor to startups at Atlanta Tech Village and Techstars and co-founded LaaSer Critical Communications. Jon resides outside of Toronto\, Canada. \n \nModerated by Matthew Vernhout\, VP Deliverability\, Netcore @NetcoreSolution / @emailkarma \nMatthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with two decades of experience in email marketing. Matthew is Netcore’s Vice President Deliverability North America\, a digital marketing and privacy advocate\, the chairperson of the Email Experience Council (eec)\, director at large with the Coalition Against Unsolicited Commercial Email (CAUCE)\, Marketing Chair with the AuthIndicators Working Group\, founder of the Canadian Email Summit\, and co-founder of Privacy Summit North. He is a trusted industry expert\, recognized as the 2019 EEC thought-leader of the year\, speaking frequently at email marketing and technology conferences around the globe\, and maintaining his celebrated blog\, EmailKarma.net. \n \n  URL:https://responsema.org/event/email-for-the-future/ ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/11/emaila.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201217T130000 DTEND;TZID=America/Toronto:20201217T140000 DTSTAMP:20260413T162614 CREATED:20201207T151316Z LAST-MODIFIED:20201214T141846Z UID:7119-1608210000-1608213600@responsema.org SUMMARY:CPPA: The Good. The Bad. The Ugly. DESCRIPTION:An early assessment of our proposed new privacy law – Bill C-11\nOur government addressed the long awaiting updates to PIPEDA in mid-November. The first read of the CPPA was through a filter of “being curious”. The next few reads we focussed on “Consent” and “strong enforcement” and it left us with more questions than answers. It is early in the process but with more than 5 years to decide what to include and what not to\, I am more than a little troubled by what I see/read. I will walk you through some specific concerns that the Response Marketing Association will do our best to present to the ETHI Committee as they seek to move the Bill through the parliamentary system. URL:https://responsema.org/event/cppa-the-good-the-bad-the-ugly/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/12/CPPA-1.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR