BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:RMA X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241016T110000 DTEND;TZID=America/Toronto:20241016T120000 DTSTAMP:20260418T093118 CREATED:20240820T193953Z LAST-MODIFIED:20240924T154654Z UID:9701-1729076400-1729080000@responsema.org SUMMARY:Brand vs Lead Gen: A Balanced Approach DESCRIPTION:Good marketers see their customers as the very source of their brand’s existence. Others see them as someone to send emails to\, to re-market to and to stalk them around the internet using fancy new technologies. Customer loyalty is a direct function of the relationship you have with your customer and how they feel about your brand. Join Graham Robertson\, Founder of Beloved Brands and Derek Lackey\, Chairman of the Response Marketing Association as they discuss the core of marketing and your current relationship with the customer. \nWho should attend: \nSenior marketers who wish to get back to the fundamentals \nMiddle Managers who need more time to THINK \nAll Marketers who want to understand WHY they do what they do \nSr Business Mangers who know that marketing drives their business \n  URL:https://responsema.org/event/brand-vs-lead-gen-a-balanced-approach/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/08/1600px.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250723T110000 DTEND;TZID=America/Toronto:20250723T120000 DTSTAMP:20260418T093118 CREATED:20250607T152802Z LAST-MODIFIED:20250705T151708Z UID:9896-1753268400-1753272000@responsema.org SUMMARY:Are You Marketing to Only Half the Market? DESCRIPTION:If your campaigns are only resonating with the loudest voices in the room… you’re leaving serious money on the table. \nNearly 50% of the Canadian market identifies as introverted — yet most marketing strategies are built for extroverts. What if your best-performing campaign is the one you haven’t launched because you didn’t speak their language? \nIn this breakthrough session\, Gabriela Casineanu — Founder of Introverts Academy — challenges marketers to rethink how they segment\, communicate\, and engage. You’ll discover how to tap into the complementary strengths of introverts and extroverts to design response-driven campaigns that resonate across the personality spectrum. \nExpect practical insights\, new lenses on customer psychology\, and a powerful reminder: real results come from reaching the people no one else is talking to. \nWhy Attend:\n\nReframe your messaging to increase emotional relevance across buyer types\nBuild smarter audience segments based on behavioural\, not just demographic\, traits\nLearn the introvert–extrovert dynamics that influence response\, loyalty\, and conversion\nGet actionable strategies to boost campaign performance — ethically and effectively\n\n \n  \nAbout Gabriela Casineanu \n \nFounder & CEO\, Introverts Academy \nGabriela brings 30+ years of experience in technology\, business\, coaching\, and consulting\, fused with a systems-thinking approach to human behaviour. As an MBA holder and certified Organizational & Relationship Systems Coach (MBTI)\, she’s helped organizations rethink how they connect — internally and externally — for meaningful\, measurable marketing results. \n📎 Connect with Gabriela on LinkedIn URL:https://responsema.org/event/are-you-marketing-to-only-half-the-market/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2025/06/1280x720-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR