BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241011T083000 DTEND;TZID=America/Toronto:20241011T163000 DTSTAMP:20260420T203307 CREATED:20240820T185338Z LAST-MODIFIED:20241007T174647Z UID:9695-1728635400-1728664200@responsema.org SUMMARY:Canadian Email Summit 2024 DESCRIPTION:Date And Time: \nFriday\, October 11 · 8:30am – 4:30pm EDT \nLocation: \nPantages Hotel Downtown Toronto \n200 Victoria Street Toronto\, ON M5B 1V8 \nCost: \n\n$395 – Individual ticket\n\nTo REGISTER now \nPlease use the contact form to setup group pricing. \nAbout the Canadian Email Summit: \nFounded in 2019\, The Canadian Email Summit gathers the industry’s best minds to share\, explore\, and discuss email marketing best practices in today’s marketplace. \nEmail marketing is changing as quickly as the technology that drives it. With the many factors impacting email marketing such as: \n\ndeliverability best practices\,\ndata protection and privacy\,\ncreative campaign marketing\,\ncross-channel strategies that work and\,\nnew technologies that improve our end user engagement\n\nConnect with many of the brightest minds in Canada regarding email marketing for a series of thought-provoking topics that will change the way you use email marketing in your organization. \nWho Attends \nThere is something for everyone\, past attendees range from business founders to jr. marketing co-coordinators and are a mix of Canadian enterprises and SMBs\, who use email marketing as a cornerstone of their marketing efforts. \nLEARN MORE URL:https://responsema.org/event/canadian-email-summit-2024/ LOCATION:Pantages Hotel\, 200 Victoria Street\, Toronto\, Ontario\, M5B 1V8\, Canada CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/08/1600x900_a-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241016T110000 DTEND;TZID=America/Toronto:20241016T120000 DTSTAMP:20260420T203307 CREATED:20240820T193953Z LAST-MODIFIED:20240924T154654Z UID:9701-1729076400-1729080000@responsema.org SUMMARY:Brand vs Lead Gen: A Balanced Approach DESCRIPTION:Good marketers see their customers as the very source of their brand’s existence. Others see them as someone to send emails to\, to re-market to and to stalk them around the internet using fancy new technologies. Customer loyalty is a direct function of the relationship you have with your customer and how they feel about your brand. Join Graham Robertson\, Founder of Beloved Brands and Derek Lackey\, Chairman of the Response Marketing Association as they discuss the core of marketing and your current relationship with the customer. \nWho should attend: \nSenior marketers who wish to get back to the fundamentals \nMiddle Managers who need more time to THINK \nAll Marketers who want to understand WHY they do what they do \nSr Business Mangers who know that marketing drives their business \n  URL:https://responsema.org/event/brand-vs-lead-gen-a-balanced-approach/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/08/1600px.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250723T110000 DTEND;TZID=America/Toronto:20250723T120000 DTSTAMP:20260420T203307 CREATED:20250607T152802Z LAST-MODIFIED:20250705T151708Z UID:9896-1753268400-1753272000@responsema.org SUMMARY:Are You Marketing to Only Half the Market? DESCRIPTION:If your campaigns are only resonating with the loudest voices in the room… you’re leaving serious money on the table. \nNearly 50% of the Canadian market identifies as introverted — yet most marketing strategies are built for extroverts. What if your best-performing campaign is the one you haven’t launched because you didn’t speak their language? \nIn this breakthrough session\, Gabriela Casineanu — Founder of Introverts Academy — challenges marketers to rethink how they segment\, communicate\, and engage. You’ll discover how to tap into the complementary strengths of introverts and extroverts to design response-driven campaigns that resonate across the personality spectrum. \nExpect practical insights\, new lenses on customer psychology\, and a powerful reminder: real results come from reaching the people no one else is talking to. \nWhy Attend:\n\nReframe your messaging to increase emotional relevance across buyer types\nBuild smarter audience segments based on behavioural\, not just demographic\, traits\nLearn the introvert–extrovert dynamics that influence response\, loyalty\, and conversion\nGet actionable strategies to boost campaign performance — ethically and effectively\n\n \n  \nAbout Gabriela Casineanu \n \nFounder & CEO\, Introverts Academy \nGabriela brings 30+ years of experience in technology\, business\, coaching\, and consulting\, fused with a systems-thinking approach to human behaviour. As an MBA holder and certified Organizational & Relationship Systems Coach (MBTI)\, she’s helped organizations rethink how they connect — internally and externally — for meaningful\, measurable marketing results. \n📎 Connect with Gabriela on LinkedIn URL:https://responsema.org/event/are-you-marketing-to-only-half-the-market/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2025/06/1280x720-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR