BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230208T090000 DTEND;TZID=America/Toronto:20230208T100000 DTSTAMP:20260413T162845 CREATED:20230111T202650Z LAST-MODIFIED:20230111T202650Z UID:9266-1675846800-1675850400@responsema.org SUMMARY:Launch Event: ISO 31700 : Privacy By Design for Consumer Goods and Services DESCRIPTION:When and where\n\n\n\n\nDate and time: Wed\, 8 February 2023\, 14:00 – 15:00 GMT\n\n\n\n\nLocation: Online\n\n\n\n\n\n\n\n\nAbout this event\n\n\n1 hour\nMobile eTicket\n\n\n\n\nPlease join us on February 8\, 2023\, when the International Project Committee\, ISO/PC 317 – Consumer protection: privacy by design for consumer goods and services\, will hold a public webinar on \n• ISO 31700-1 Consumer protection — Privacy by design for consumer goods and services — Part 1: High-level requirements and \n• ISO TR 31700-2 Consumer protection — Privacy by design for consumer goods and services — Part 2: Use cases which are scheduled for publication on January 31st 2023. \nThe ISO 31700 series presents the first set of high-level requirements for ensuring consumer privacy is embedded into the design of a product or service\, offering protection throughout the whole life cycle. The new standards will not only facilitate compliance with regulations\, but generate greater consumer trust at a time when it is needed most. \nThe webinar will provide an overview of these standards and provide context\, as well as help stakeholders in the application of these documents. The intended audience includes business managers and owners (enterprises and SMEs)\, engineers\, consumer privacy advocates\, and technology practitioners who are involved in the design\, training\, implementation\, lifecycle operation\, or auditing of digitally enabled consumer goods and services. \nThe guest speakers will include: \nDr. Ann Cavoukian (former Information & Privacy Commissioner of Ontario\, Canada); \nJan Schallaboeck (Chair of ISO/PC317); \nMichelle Chibba (Project Editor); \nAntonio Kung (Project Editor); \nPete Eisenegger (Consumer expert). \nA full agenda will be circulated shortly before the event with the access information for the Zoom call. \nREGISTER NOW URL:https://responsema.org/event/launch-event-iso-31700-privacy-by-design-for-consumer-goods-and-services/ LOCATION:Online CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/01/Screen-Shot-2023-01-11-at-3.47.53-PM.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230418T110000 DTEND;TZID=America/Toronto:20230418T120000 DTSTAMP:20260413T162845 CREATED:20230324T140732Z LAST-MODIFIED:20230419T134858Z UID:9337-1681815600-1681819200@responsema.org SUMMARY:New Business Obligations For Using Personal Data DESCRIPTION:Quebec passed Law 25 (known as Bill 64) in September 2021 bringing it into force over a stages. This September brings almost all of the new obligations into force\, for all businesses who maintain a National data database. This does not mean you have to have a Quebec office for this tough new law to apply. 22.5% of the Canadian population lives in Quebec\, so every National database is likely 20-25% Quebec residents\, therefore Law 25 applies. \nJoin Derek Lackey\, CIPM and learn about the key new business obligations for businesses of all sizes. If you would like a copy of our PPIPS Compliance Checklist\, please email dlackey@newportthomson.com and we will send you the PDF. \nWatch the recorded session here: \n \n  URL:https://responsema.org/event/new-business-obligations-for-using-personal-data/ LOCATION:Online CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/03/Business-Obligations-copy.png ORGANIZER;CN="Newport Thomson":MAILTO:info@newportthomson.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230712T110000 DTEND;TZID=America/Toronto:20230712T120000 DTSTAMP:20260413T162845 CREATED:20230627T141828Z LAST-MODIFIED:20230712T171318Z UID:9399-1689159600-1689163200@responsema.org SUMMARY:Fostering an Innovative Environment DESCRIPTION:In order for innovation to flourish in an organization or marketplace a few conditions must be present. Join Dr. Min Basadur\, a teacher\, consultant and researcher best known for his work in applied creativity and as the developer Simplexity Thinking System for improving workplace innovation & creativity. He is president of Basadur Applied Creativity and professor emeritus of organizational behaviour and innovation at McMaster University’s Michael G. DeGroote School of Business\, and Derek Lackey\, Chairman\, Response Marketing Association as they discuss and explore the nature of innovation and the conditions required for it to flourish. \nOur Guest Speaker \nDr. Min Basadur\, a teacher\, consultant and researcher best known for his work in applied creativity and as the developer Simplexity Thinking System for improving workplace innovation & creativity. He is president of Basadur Applied Creativity and professor emeritus of organizational behaviour and innovation at McMaster University’s Michael G. DeGroote School of Business \nWatch the Recording URL:https://responsema.org/event/fostering-an-innovative-environment/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/06/1268x548Web.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230912T110000 DTEND;TZID=America/Toronto:20230912T120000 DTSTAMP:20260413T162845 CREATED:20230912T185554Z LAST-MODIFIED:20230913T165729Z UID:9478-1694516400-1694520000@responsema.org SUMMARY:Managing Valid Consent in Canada DESCRIPTION:The Commission d’accès à l’information’s (CAI) first guidance document is out for public consultation and includes some very prescriptive methods for capturing and managing what they refer to as meaningful consent. With little to no requirement to manage consent in the past\, we will be exploring some modern solutions that make sense for organizations of all sizes. Join this panel of experienced privacy and security experts as they discuss the new requirements and some of the automated platforms that can help organizations optimize their processes to become fully compliant. \nPANELISTS\nDavid McInerney\, CASSIE – SaaS Consent Management Platform \nNim Nadarajah\, Critical Matrix – Cybersecurity \nNeil Beaton\, DRT Cyber – Cybersecurity & Compliance solutions \nDerek Lackey\, Newport Thomson – Trusted Privacy Advisors \nWatch the Recorded Session \n \nTo DOWNLOAD THE SLIDES \nTo DOWNLOAD THE WHITE PAPER URL:https://responsema.org/event/managing-valid-consent-in-canada/ LOCATION:Online CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/09/Managing-Valid-Consent-Sept-12.png ORGANIZER;CN="Newport Thomson":MAILTO:info@newportthomson.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230920T110000 DTEND;TZID=America/Toronto:20230920T120000 DTSTAMP:20260413T162845 CREATED:20230915T145254Z LAST-MODIFIED:20230920T184914Z UID:9492-1695207600-1695211200@responsema.org SUMMARY:Deception by Design - Part 1 DESCRIPTION:Is it Helping or Harming Marketing Efforts\nJoin our President Lorne Solway\, and Derek Lackey\, Chairman\, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers and to business leaders in general. In this first session in the series of 3 webinars they will explore these dark patterns clarifying some examples\, looking at the cost vs benefits\, building consumer trust and the potential for more ethical and transparent digital landscape. \nRead our blog post – Deceptive by Design Part 1 – Introduction \nRead our blog post – Deceptive by Design Part 2 – The Mechanics of Dark Patterns \nWatch the recorded session from Sept 20 session: URL:https://responsema.org/event/deception-by-design-part-1/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/09/LI_deception1-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231004T110000 DTEND;TZID=America/Toronto:20231004T120000 DTSTAMP:20260413T162845 CREATED:20230920T173744Z LAST-MODIFIED:20231007T162230Z UID:9508-1696417200-1696420800@responsema.org SUMMARY:Deception by Design - Part 2 Costs and Benefits of Ethical Marketing DESCRIPTION:Join our President Lorne Solway\, and Derek Lackey\, Chairman\, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers. \nIn this second session in the series of 3 webinars they will review and summarize Part 1 and get more specific about online dark patterns and call out specific actions\, exploring how that impacts the consumer – how that leaves them feeling about the brand. They talk about the real costs and focus on the benefits of Ethical Marketing\, creating a practical balance between short and long-term interests. \n  \nWatch the recoded session of Part 1 – recorded on Sept 20\, 2023 \nWatch Part 2 recorded Oct 4\, 2023 URL:https://responsema.org/event/deception-by-design-part-2-costs-and-benefits-of-ethical-marketing/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/09/LI_deception2-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231018T110000 DTEND;TZID=America/Toronto:20231018T120000 DTSTAMP:20260413T162845 CREATED:20231007T161806Z LAST-MODIFIED:20231007T163312Z UID:9519-1697626800-1697630400@responsema.org SUMMARY:Deception by Design Part 3: Best Practices for Ethical Marketing DESCRIPTION:Join our Special Guest Dr. Caroline Lancelot\, our President Lorne Solway\, and Derek Lackey\, Chairman\, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers. \nIn this third session in the series of 3 webinars they will review and summarize Part 1 & 2 and get more specific about specific practices that truly make a difference when establishing trust and building a relationship with consumers. URL:https://responsema.org/event/deception-by-design-part-3-best-practices-for-ethical-marketing/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/10/LI_deception3-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240306T110000 DTEND;TZID=America/Toronto:20240306T120000 DTSTAMP:20260413T162845 CREATED:20240213T155744Z LAST-MODIFIED:20240213T155744Z UID:9605-1709722800-1709726400@responsema.org SUMMARY:Are you ready for the email changes? DESCRIPTION:Did you catch the latest news on the email front! As of February 1st\, there have been some game-changing requirements for sending emails to Gmail and Yahoo accounts. Wondering what’s up and if you’re ready for it? Join us for an upcoming webinar where we’ll rewind the clock a bit and get you up to speed. \nIn this webinar\, we’ll take a closer look at the past changes\, breaking down the details so you can navigate through them with ease. We’ll delve into why these changes matter\, what might happen if you don’t catch the wave\, and guide you on what steps to take to stay on top of your email game. \nHere’s the lowdown on what we’ll cover:\n– Key updates from Yahoo and Gmail and how they could impact your business.\n– Updates on email authentication and understanding the essential protocols to keep those emails flowing smoothly.\n– Testing your email setup\, what to know and how to find it.\n– What to do if you’ve been on cruise control and haven’t made any changes yet. \nReflecting on the past\, we’ll also talk about why hitting that unsubscribe button is crucial now\, and we’ll throw in some best practices for keeping your subscriber list healthy and collecting new data. \nSecure your spot for this informative webinar. It’s all about looking back at recent changes and getting you geared up for the future of email communication. URL:https://responsema.org/event/are-you-ready-for-the-email-changes/ LOCATION:Online CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/02/1200x627-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240320T110000 DTEND;TZID=America/Toronto:20240320T120000 DTSTAMP:20260413T162845 CREATED:20240225T120957Z LAST-MODIFIED:20240326T184514Z UID:9612-1710932400-1710936000@responsema.org SUMMARY:Losing customers due to lack of relevance? A guide to personalization DESCRIPTION:In 2024\, personalization will emerge as a pivotal Marketing industry differentiator. A staggering 83% of customers crave personalized offers and tailored experiences\, from online interactions to in-store services. However\, over one-third are left disappointed due to irrelevant offerings. Consumers are clamoring for relevance and personalization\, yet marketers are falling short. It’s time to bridge this gap and meet consumer expectations head-on\, enhancing customer experiences and building stronger relationships. \nIn this session\, we will discuss:\n• The definition of personalization\n• The demand for relevance and personalization\n• How the industry is failing to deliver on this demand\n• The business case for personalization\n• How to move from mass to segmented to personalized marketing \n \n  \n \nLia Grimberg\, Principle\, Radicle Loyalty \nRadicle Loyalty is a personalization and loyalty consulting firm.  Radicle Loyalty helps you find the root of the issue\, the radicle. We analyze your data\, gather insights\, and use it to personalize your communications with your customers. Radicle Loyalty creates marketing strategies and designs loyalty programs to correct customer behaviour and drive emotional loyalty. \n  \nWith 20+ years in loyalty both as a practitioner and a consultant\, Lia honed her loyalty and marketing skills during her corporate career at companies such as The Bay\, Loblaw\, LoyaltyOne\, The Home Depot\, and American Express. \n  \nLia holds an MBA from The Schulich School of Business at York University. \nLia’s LinkedIn Profile: \nlinkedin.com/in/liajasani URL:https://responsema.org/event/losing-customers-due-to-lack-of-relevance-a-guide-to-personalization/ LOCATION:Online CATEGORIES:Loyalty ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/02/1600px.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241011T083000 DTEND;TZID=America/Toronto:20241011T163000 DTSTAMP:20260413T162845 CREATED:20240820T185338Z LAST-MODIFIED:20241007T174647Z UID:9695-1728635400-1728664200@responsema.org SUMMARY:Canadian Email Summit 2024 DESCRIPTION:Date And Time: \nFriday\, October 11 · 8:30am – 4:30pm EDT \nLocation: \nPantages Hotel Downtown Toronto \n200 Victoria Street Toronto\, ON M5B 1V8 \nCost: \n\n$395 – Individual ticket\n\nTo REGISTER now \nPlease use the contact form to setup group pricing. \nAbout the Canadian Email Summit: \nFounded in 2019\, The Canadian Email Summit gathers the industry’s best minds to share\, explore\, and discuss email marketing best practices in today’s marketplace. \nEmail marketing is changing as quickly as the technology that drives it. With the many factors impacting email marketing such as: \n\ndeliverability best practices\,\ndata protection and privacy\,\ncreative campaign marketing\,\ncross-channel strategies that work and\,\nnew technologies that improve our end user engagement\n\nConnect with many of the brightest minds in Canada regarding email marketing for a series of thought-provoking topics that will change the way you use email marketing in your organization. \nWho Attends \nThere is something for everyone\, past attendees range from business founders to jr. marketing co-coordinators and are a mix of Canadian enterprises and SMBs\, who use email marketing as a cornerstone of their marketing efforts. \nLEARN MORE URL:https://responsema.org/event/canadian-email-summit-2024/ LOCATION:Pantages Hotel\, 200 Victoria Street\, Toronto\, Ontario\, M5B 1V8\, Canada CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/08/1600x900_a-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241016T110000 DTEND;TZID=America/Toronto:20241016T120000 DTSTAMP:20260413T162845 CREATED:20240820T193953Z LAST-MODIFIED:20240924T154654Z UID:9701-1729076400-1729080000@responsema.org SUMMARY:Brand vs Lead Gen: A Balanced Approach DESCRIPTION:Good marketers see their customers as the very source of their brand’s existence. Others see them as someone to send emails to\, to re-market to and to stalk them around the internet using fancy new technologies. Customer loyalty is a direct function of the relationship you have with your customer and how they feel about your brand. Join Graham Robertson\, Founder of Beloved Brands and Derek Lackey\, Chairman of the Response Marketing Association as they discuss the core of marketing and your current relationship with the customer. \nWho should attend: \nSenior marketers who wish to get back to the fundamentals \nMiddle Managers who need more time to THINK \nAll Marketers who want to understand WHY they do what they do \nSr Business Mangers who know that marketing drives their business \n  URL:https://responsema.org/event/brand-vs-lead-gen-a-balanced-approach/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/08/1600px.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250723T110000 DTEND;TZID=America/Toronto:20250723T120000 DTSTAMP:20260413T162845 CREATED:20250607T152802Z LAST-MODIFIED:20250705T151708Z UID:9896-1753268400-1753272000@responsema.org SUMMARY:Are You Marketing to Only Half the Market? DESCRIPTION:If your campaigns are only resonating with the loudest voices in the room… you’re leaving serious money on the table. \nNearly 50% of the Canadian market identifies as introverted — yet most marketing strategies are built for extroverts. What if your best-performing campaign is the one you haven’t launched because you didn’t speak their language? \nIn this breakthrough session\, Gabriela Casineanu — Founder of Introverts Academy — challenges marketers to rethink how they segment\, communicate\, and engage. You’ll discover how to tap into the complementary strengths of introverts and extroverts to design response-driven campaigns that resonate across the personality spectrum. \nExpect practical insights\, new lenses on customer psychology\, and a powerful reminder: real results come from reaching the people no one else is talking to. \nWhy Attend:\n\nReframe your messaging to increase emotional relevance across buyer types\nBuild smarter audience segments based on behavioural\, not just demographic\, traits\nLearn the introvert–extrovert dynamics that influence response\, loyalty\, and conversion\nGet actionable strategies to boost campaign performance — ethically and effectively\n\n \n  \nAbout Gabriela Casineanu \n \nFounder & CEO\, Introverts Academy \nGabriela brings 30+ years of experience in technology\, business\, coaching\, and consulting\, fused with a systems-thinking approach to human behaviour. As an MBA holder and certified Organizational & Relationship Systems Coach (MBTI)\, she’s helped organizations rethink how they connect — internally and externally — for meaningful\, measurable marketing results. \n📎 Connect with Gabriela on LinkedIn URL:https://responsema.org/event/are-you-marketing-to-only-half-the-market/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2025/06/1280x720-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR