BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211123T110000 DTEND;TZID=America/Toronto:20211123T120000 DTSTAMP:20260413T163626 CREATED:20211111T201636Z LAST-MODIFIED:20211123T184459Z UID:8518-1637665200-1637668800@responsema.org SUMMARY:Bill 64 - The Impact on Canadian Businesses DESCRIPTION:Chasing data protection and privacy laws and updating the organization’s Privacy Management Programme has been exhausting for many privacy and risk management professionals. And now Quebec has changed the landscape here in Canada. They have passed a law that some have stated\, “brings the GDPR to Canada”. Just as California sets the privacy standard for the US\, Bill 64 has set a new standard for Canada – one that has strong enforcement capabilities\, unlike our Federal law (PIPEDA). With fines up to $25M or 4% or an organization’s global revenue\, Quebec has taken the privacy of their citizen’s personal data seriously. \nJoin Derek Lackey\, Managing Director of Newport Thomson\, CyberNB’s privacy partner as he explains in plain language what every organization regardless of size or industry will be required to do. \nDEREK LACKEY\, CIPM\nDerek is Managing Director of Newport Thomson\, a data protection & privacy Trusted Advisory firm based in Toronto. With more than 30 years of marketing and advertising experience\, he is focussed on data protection & privacy and its effect on organizations. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians\, he looks to simplify the implementation of new data management practices within organizations. \nHe is very active in the privacy community chairing the Guidance Committee\, Canadian Advisory Council – GDPR\, co-chair\, IAPP Toronto Chapter – 2020/2021\, committee member on ISO 31700 – Privacy by Design for Consumer Products\, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative. Derek is also active in the Data Collaborative Alliance. \n \n  URL:https://responsema.org/event/bill-64-the-impact-on-canadian-businesses/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/11/NT_banner_1146px_v2.jpg ORGANIZER;CN="Newport Thomson":MAILTO:info@newportthomson.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211102T110000 DTEND;TZID=America/Toronto:20211102T120000 DTSTAMP:20260413T163626 CREATED:20211020T170253Z LAST-MODIFIED:20211102T180516Z UID:8451-1635850800-1635854400@responsema.org SUMMARY:Consent - A Precious Corporate Asset DESCRIPTION:Tuesday\, November 2\, 2021 11:00AM EST\n\nAs there has been little reason for most organizations to track and record specific consents\, few have automated those processes.\n\nQuebec’s new Bill 64 will change that for organizations operating in Canada. Compliance requires every organization to prove consent when processing personal data. Join David McInerney from Syrenis and Derek Lackey\, Chairman of the Response Marketing Association and Managing Director of Newport Thomson as they discuss the new privacy landscape and opportunities for organizations to rebuild trust in a digital world.\n\nWho should attend? Senior leaders in Marketing\, Operations\, Risk Management.\n\nWhat you will learn:\nWhat the new rules for consent are\nWhat exceptions are included\nThe operational benefits of automating consent\nThe date Bill 64 will come into force (you still have time but you must use it wisely)\n\n\n \n\n\nView the Slides – Consent Under Bill 64 URL:https://responsema.org/event/consent-a-precious-corporate-asset/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/10/02.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210914T130000 DTEND;TZID=America/Toronto:20210915T173000 DTSTAMP:20260413T163626 CREATED:20210707T142817Z LAST-MODIFIED:20210805T005614Z UID:8179-1631624400-1631727000@responsema.org SUMMARY:Canadian Email Summit 2021 DESCRIPTION:A place where the best email marketers gather to exchange ideas and the latest trends in email marketing in Canada. Join Matthew Vernhout\, the Response Marketing Association and the best and brightest email marketers as we unpack the important topics that affect email marketing today. It has been an adventure for all of us this past 18 months! Hang in there and catch up on all things email at our 3rd annual Canadian Email Summit! \n  \nFor your convenience (and so you can get a little work done on those days) we have scheduled speakers across two afternoon sessions starting Sept 14 at 1:00PM. \nCheck out our speaker line up and Schedule \nRegister now and take advantage of the early bird rate! URL:https://responsema.org/event/canadian-email-summit-2021/ CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2021/07/1140-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210602T120000 DTEND;TZID=America/Toronto:20210602T130000 DTSTAMP:20260413T163626 CREATED:20210419T165219Z LAST-MODIFIED:20210506T184433Z UID:7917-1622635200-1622638800@responsema.org SUMMARY:The Impact of Culture & Leadership on Brands DESCRIPTION:Join us as the President of the Response Marketing Association\, Lorne Solway interviews Hilton Barbour\, regarding the impact that culture of an organization has on the brand. Marketers must be aware of this critical issue and how it affects consumer buying decisions in the bricks & mortar world as well as online. \n \n\n\nWHO IS HILTON BARBOUR? \nA marketing and communications strategist by trade\, I have witnessed the incredible impact that Strategy has on Culture. And vice versa. I firmly believe that no organization can succeed if they consider Strategy and Culture as separate disciplines. Having worked with some of the world’s most demanding Fortune 100 companies and some of the feistiest start-ups\, I bring a unique perspective to every engagement. URL:https://responsema.org/event/the-impact-of-culture-leadership-on-brands/ ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/04/june2-e1620327283983.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210407T120000 DTEND;TZID=America/Toronto:20210407T130000 DTSTAMP:20260413T163626 CREATED:20210329T130124Z LAST-MODIFIED:20210413T160825Z UID:7745-1617796800-1617800400@responsema.org SUMMARY:CPPA: A Checklist for Compliance DESCRIPTION:Join us as the President of the Response Marketing Association\, Lorne Solway interviews Derek Lackey\, Managing Director of Newport Thomson regarding the preparations every organization in Canada must plan for due to Bill C-11. This new law designed to “build trust in an online world” brings significant changes to how organizations deal with an individual’s personal data. They will discuss the Good. The Bad and the downright Ugly. URL:https://responsema.org/event/cppa-a-checklist-for-compliance/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/03/april7_CPPA-1.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210304T130000 DTEND;TZID=America/Toronto:20210304T140000 DTSTAMP:20260413T163626 CREATED:20210127T150625Z LAST-MODIFIED:20210308T213906Z UID:7328-1614862800-1614866400@responsema.org SUMMARY:Digital Ad Fraud - Is It Real? DESCRIPTION:Dr Augustine Fou\, Ad Fraud Investigator and outspoken advocate of protecting brand’s advertising investments\, joins Lorne Solway\, Co-President of the Response Marketing Association to discuss the current state of digital ad fraud and how a marketer can ensure their investments reach their target audience – not a bunch of Bots or criminals. Organized crime has taken an active role in digital advertising and is stealing as much as 50% of every dollar invested in programmatic and RTB media buying. This promises to be an eye-opening session for marketers who think they are buying legitimate digital ads.\n\n\nDr. Augustine Fou is a digital marketer of 25 years\, and currently an independent cybersecurity and ad fraud investigator. Dr. Fou was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group\, a $100 million agency group. Dr. Fou taught digital marketing at NYU and Rutgers University. He got his PhD\, at the age of 23\, in Materials Science & Engineering from MIT. URL:https://responsema.org/event/digital-ad-fraud-is-it-real/ LOCATION:DX3\, Canada ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/01/Fou-Bio-Photo-large.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210303T130000 DTEND;TZID=America/Toronto:20210303T140000 DTSTAMP:20260413T163626 CREATED:20210213T212931Z LAST-MODIFIED:20210313T165042Z UID:7459-1614776400-1614780000@responsema.org SUMMARY:CPPA: A Check-list for Compliance DESCRIPTION:DX3 Session on Privacy \nIn this session we will examine the various activities a business should consider prior to the Consumer Privacy Protection Act (CPPA) becoming law and coming into force.  CPPA requires all companies\, regardless of size\, to review and change current practices and processes regarding the capture\, storage\, processing sharing and deleting individuals personal data. A consent based law\, the CPPA requires you to have consent for processing data\, with some exceptions. \nJoin Derek Lackey\, CIPM and Chairman of the Response Marketing Association and Managing Director of Newport Thomson as he walks you through a check-list of changes required in order two come into compliance with this new law\n\n \n. URL:https://responsema.org/event/cppa-a-check-list-for-compliance/ LOCATION:DX3\, Canada CATEGORIES:Privacy ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/02/Mar3_CPPA.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210210T120000 DTEND;TZID=America/Toronto:20210210T130000 DTSTAMP:20260413T163626 CREATED:20210128T162047Z LAST-MODIFIED:20210210T190518Z UID:7343-1612958400-1612962000@responsema.org SUMMARY:Social Media Trends DESCRIPTION:Join our sponsor and this expert panel as our President Lorne Solway moderates this session on social media trends. This pandemic has changed many things\, including how people are interacting with social media. Topics we will cover include : \n• How Covid has changed the playing field\, recognizing shifting consumer behaviours?\no Social Media – messaging etc.\no Increasing Role of Influencers\no Social Commerce i.e Tik Tok\n• Impact of technologies – Augmented / Virtual\, AI\n• Data – Privacy Laws\, Best Practices\n• Eroding trust on social media platforms\no Content for Good\no Self Aware Marketing\n• Social Media Spend\no Spend Variance since Covid\no Lifecycle stage of platform – decision criteria for organic vs. paid\no Optimum Social Media Mix – based on targeted demographic profiles\n• Biggest Myths of Social Media\n• Brands that are optimally harnessing Social Media i.e Wendy’s\n• Social – political messaging \n \n\nModerator: Lorne Solway\, president of RMA\nLorne is President & an Executive Board Member of the Response Marketing Association\, is Global VP Marketing & Customer Experience for Kognitiv Corporation and is Managing Director of Upper Post Consulting Group – a boutique Strategy and Marketing Consultancy. Lorne has 25+ years experience as a Senior Marketing & Loyalty/CRM Executive\, having worked with a number of leading brands\, including McDonald’s\, HBC\, Bell Mobility\, Superior Propane\, LoyaltyOne (Airmiles)\, Enercare Home Services\, Carrot Rewards & Kognitiv Corporation.\nLorne has an MBA in Marketing & Finance from the Schulich School of Business\, a Leadership Designation Certification from The Niagara Institute of Leadership Development Program\, and is a registered Chartered Marketer. \n \nGuest: Andrew Jenkins\, President of Volterra\, a social media marketing agency. \nHe has spent the last twenty-five years working in Information and Communication Technology (ICT) spanning social media\, wireless\, and e-business. Over his career\, Andrew has worked with a diverse list of companies in North America and Europe\, including Britain’s National Endowment for Science\, Technology\, and the Arts (NESTA); Rogers; Bell Canada; InfoSpace; Compaq; and RBC. \nHe holds a BA in Economics from Laurentian University\, a BFA in Film Production from York University\, and an MBA from the Rotman School of Management at the University of Toronto. He has taught social media strategy for enterprises at the University of Toronto’s School of Continuing Studies for that last seven years. \n \nGuest: Sury Kim \nSury is currently the Director of Strategy at The Fourth Agency\, leading advanced efforts in engaging social/digital content for brands across North America.  She is also helping to build the next brands of the future through The MRKT venture studios.  With over 10 years+ experience working for some of the world’s most-loved brands in the industry and building progressive new brands from the ground up\, she has worn many hats throughout her career and delivered on many complex and integrated projects across the board.  Her passion for research and problem solving is deeply rooted in curiosity\, her creative spirit and passion for making new things that breakthrough.  Career highlights include successful campaigns and support leading to multiple awards and the acquisition of Cholula Hot Sauce (twice!) in recent years.  Sury has a demonstrable history of identifying new opportunities in content as new innovations emerge and cultural trends shift.  Her background in industrial design brings a fresh perspective to building breakthrough brand narratives & creative executions deeply rooted in data\, cultural insights and deep consumer analysis for her clients today. \n  \n \nGuest: Laurie Dillon-Schalk\, Founder\, Social Wisdom \nWith a background in e-commerce\,  digital & social media strategy\, Laurie brings over 15 years of digital strategy & insight leadership within advertising & marketing landscapes. Laurie has led the strategy behind large scale end to end social media activations for over 12 years including some of the most well known brand social media efforts including Cholula Hot Sauce\, Country Crock\, Ricola\, Canopy Growth\, OREO\, Dove Men + Care as well as deep patient journey studies in covid\, asthma\, mental health\, chronic illness and cancer.  Today\, Laurie runs a boutique data intelligence agency called Social Wisdom – using advanced data intelligence to identify shorter paths to growth for brands and organizations. \nAs a volunteer\, in 2020\, Laurie co-founded a non-profit called Conquer Covid19 to get desperately needed PPE across the country.  Her volunteer efforts helped raise $2.38M and distributed 2.3M items of PPE. \n  \n  URL:https://responsema.org/event/social-media-trends/ CATEGORIES:Social Media Marketing ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/01/feb10_email-1.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210126T100000 DTEND;TZID=America/Toronto:20210126T110000 DTSTAMP:20260413T163626 CREATED:20210119T164108Z LAST-MODIFIED:20210119T164315Z UID:7295-1611655200-1611658800@responsema.org SUMMARY:Measuring Success: 26x ROI with a single solution DESCRIPTION:Date: Tuesday 26th of January   |  Time: 10:00 am (EST) / 4:00 pm (CET)   |   Using GoToWebinar \nWith thousands of products\, Lisen.dk needed to make it easier for customers to find the items they were looking for. They also wanted to maximize up- and cross-selling opportunities. In this live webinar\, we’ll delve into an A/B test Symplify carried out on the Danish store’s website\, testing performance before and after two Findify solutions were implemented. \nThe results? \nAn ROI of 26 times their initial investment in Findify and Lisen.dk’s overall store revenue increased by 7%. Join us for an afternoon in the sign of experimentation and A/B testing. URL:https://responsema.org/event/measuring-success-26x-roi-with-a-single-solution/ CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/01/shutterstock_463473797-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201217T130000 DTEND;TZID=America/Toronto:20201217T140000 DTSTAMP:20260413T163626 CREATED:20201207T151316Z LAST-MODIFIED:20201214T141846Z UID:7119-1608210000-1608213600@responsema.org SUMMARY:CPPA: The Good. The Bad. The Ugly. DESCRIPTION:An early assessment of our proposed new privacy law – Bill C-11\nOur government addressed the long awaiting updates to PIPEDA in mid-November. The first read of the CPPA was through a filter of “being curious”. The next few reads we focussed on “Consent” and “strong enforcement” and it left us with more questions than answers. It is early in the process but with more than 5 years to decide what to include and what not to\, I am more than a little troubled by what I see/read. I will walk you through some specific concerns that the Response Marketing Association will do our best to present to the ETHI Committee as they seek to move the Bill through the parliamentary system. URL:https://responsema.org/event/cppa-the-good-the-bad-the-ugly/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/12/CPPA-1.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201201T110000 DTEND;TZID=America/Toronto:20201201T120000 DTSTAMP:20260413T163626 CREATED:20201119T154553Z LAST-MODIFIED:20201201T223018Z UID:7037-1606820400-1606824000@responsema.org SUMMARY:Email for the Future DESCRIPTION:More than 270B emails are sent each day and are the center of many consumer and enterprise workflows. However\, the content within these messages is still limited – messages are static\, can become out of date\, and are not actionable without opening a browser. \nWith this in mind\, dynamic mail was created. Dynamic mail modernizes and enhances email by facilitating the creation of messages that deliver and update real-time information and allow consumers to take interactive actions directly within the email. This technology enables email senders to provide more engaging\, interactive\, and actionable user experiences while keeping users safe. \nJoin an expert from Gmail to learn how major brands have already seen a 100% increase in clicks using this technology and how you can engage your audiences in a new way. \n\nJon Harmer\, Lead Product Manager\, AMP Email\, Google\nJon is a Product Manager at Google on the Gmail team. His team builds platform and extensibility features that enable rich integrations with GSuite\, including AMP for Email. Prior to Google\, Jon worked for 20+ years as an executive leading product management and marketing teams. He served as a mentor to startups at Atlanta Tech Village and Techstars and co-founded LaaSer Critical Communications. Jon resides outside of Toronto\, Canada. \n \nModerated by Matthew Vernhout\, VP Deliverability\, Netcore @NetcoreSolution / @emailkarma \nMatthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with two decades of experience in email marketing. Matthew is Netcore’s Vice President Deliverability North America\, a digital marketing and privacy advocate\, the chairperson of the Email Experience Council (eec)\, director at large with the Coalition Against Unsolicited Commercial Email (CAUCE)\, Marketing Chair with the AuthIndicators Working Group\, founder of the Canadian Email Summit\, and co-founder of Privacy Summit North. He is a trusted industry expert\, recognized as the 2019 EEC thought-leader of the year\, speaking frequently at email marketing and technology conferences around the globe\, and maintaining his celebrated blog\, EmailKarma.net. \n \n  URL:https://responsema.org/event/email-for-the-future/ ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/11/emaila.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201028T100000 DTEND;TZID=America/Toronto:20201028T110000 DTSTAMP:20260413T163626 CREATED:20201015T174535Z LAST-MODIFIED:20201028T172627Z UID:6802-1603879200-1603882800@responsema.org SUMMARY:CMO’s Challenges with A.I. DESCRIPTION:Join Lorne Solway\, co-President of the Response Marketing Association as he takes a deep dive into AI and its impact on marketing with Richard Boire of Boire Analytics. \n• What is AI in marketing speak?• How is it different than other targeting tools that marketers use?• How do you measure AI’s benefit relative to other tools• What are the challenges that marketers need to be aware of when using AI.• Do I need to make organizational changes to respond to the use of AI.• How will AI change my role as a marketer?• Who is using AI today as a targeting tool and doing it well?• What additional data elements are required for AI• What’s next in terms of AI innovation and what should we expect next as it relates to personalization and 1 to 1 marketing \nModerator: Lorne Solway\, president of RMA \nLorne is presently Managing Director for Upper Post Consulting Group\, a boutique Strategy and Marketing Consultancy group. Lorne has 25+ years experience as a Senior Marketing & Loyalty/CRM Executive\, having worked with a number of leading brands\, including McDonald’s\, HBC\, Bell Mobility\, Superior Propane\, LoyaltyOne (Airmiles)\, Enercare Home Services and Carrot Rewards. \nLorne has an MBA in Marketing & Finance from the Schulich School of Business\, a Leadership Designation Certification from The Niagara Institue of Leadership Development Program\, and is a registered Chartered Marketer. \nGuest: Richard Boire\, president of Boire Analytics \nRichard Boire’s experience in predictive analytics and data science dates back to 1983\, when he received an MBA from Concordia University in Finance and Statistics. \nHis initial experience at organizations such as Reader’s Digest and American Express allowed him to become a pioneer in the application of predictive modelling technology for all database and CRM type marketing programs. This extended to the introduction of models which targeted the acquisition of new customers based on return on investment. \nWith this experience\, Richard formed his own consulting company back in 1994 which was called the Boire Filler Group\, a Canadian leader in offering analytical and database services to companies seeking solutions to their existing predictive analytics or database marketing challenges. \nRichard is a recognized authority on predictive analytics and is one of the most experienced practitioners in Canada\, with expertise and knowledge that is difficult\, if not impossible to replicate in Canada. This expertise has evolved into international speaking assignments and workshop seminars in the U.S. \, England\, Eastern Europe\, and Southeast Asia. \nWithin Canada\, he gives seminars on segmentation and predictive analytics for such organizations as Canadian Marketing Association (CMA)\, Direct Marketing News\, Direct Marketing Association Toronto\, Association for Advanced Relationship Marketing(AARM.) and Predictive Analytics World(PAW). His written articles have appeared in numerous publications such as Direct Marketing News\, Strategy Magazine\, and Marketing Magazine\, Predictive Analytics Times\, and the Canadian Marketing Association.. He has taught applied statistics\,data mining and database marketing at a variety of institutions across Canada which include University of Toronto\, Concordia University\, George Brown College College\,Seneca College\, and Centennial College. Richard was Chair at the CMA’s Customer Insight and Analytics Committee and sat on the CMA’s Board of Directors from 2009-2012. . He has chaired numerous full day conferences on behalf of the CMA(the 2000 Database and Technology Seminar as well as the 2002 Database and Technology Seminar and the first-ever Customer Profitability Conference in 2005. He has chaired the Predictive Analytics World conferences in both 2013 and 2014 which were held in Toronto.. \nHe has co-authored white papers on the following topics: ‘Best Practices in Data Mining’ as well as ‘Customer Profitability: The State of Evolution among Canadian Companies’. His publications include: \n• Is predictive analytics really that accurate for marketers- Journal of Marketing Analytics-May2013• Artificial intelligence(AI)\, automation\, and its impact on data science-Conference: 2017 IEEE International Conference on Big Data (Big Data)• Understanding AI in a world of big data-Big Data and Information Analytics(American Institute of Mathematical Sciences-Jan.2018) \nIn Oct. of 2014\, his new book on “Data Mining for Managers-How to use Data(Big and Small) to Solve Business Problems” was published by Palgrave Macmillan. \nIn March of 2016\, Boire Filler Group was acquired by Environics Analytics where his role was senior vice-president. \nIn Sept 2019\, he launched his new company: Boire Analytics URL:https://responsema.org/event/cmos-challenges-with-a-i/ CATEGORIES:A.I. ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/10/CMO-Challenges1.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200630T100000 DTEND;TZID=America/Toronto:20200630T110000 DTSTAMP:20260413T163626 CREATED:20201015T175444Z LAST-MODIFIED:20201015T175444Z UID:6806-1593511200-1593514800@responsema.org SUMMARY:Marketing in Crisis DESCRIPTION:No one could have predicted the events of 2020 or their impact on our personal and professional lives. Where and how we work has changed and we don’t know when or if it will go back to the way it was before. Even though it is no longer business is usual\, business still has to go on\, including marketing\, but how do you do that in the midst of a crisis without appearing insensitive or tone deaf? \nIn this 60-minute webinar\, a panel of marketers shares best practices\, real world examples\, and pitfalls to avoid when marketing during a crisis. \nIn this webinar you’ll learn: \n• How to engage your target audience sensibly and with empathy \n• How to tailor your strategies to fit today’s marketing landscape \n• How to protect your brand while still pursuing business objectives \n• How to adjust your strategies for each marketing channel \nWatch the webinar now! \n\nOur Moderator:  \nLorne Solway \nLorne is presently the VP Trade Marketing for Kognitiv Corporation\, a disruptive technology driven organization focused on new and emerging Loyalty solutions. Lorne has over 25+ years’ experience as Senior Marketing/Strategy Executive & Loyalty CRM Expert. He has been a committee member and Awards Judge for the Canadian Marketing Association (CMA) and is Presently Co-President and a Board Member of the Response Marketing Association (RMA). \nOur Panel: \nAbena Perryman \nA managing partner at Andrew Perry in Toronto\, Abena is a self-proclaimed customer evangelist\, who loves to dissect the customer journey identifying how organizations can better connect with their customers. She has spent the last 20 years helping organizations craft better marketing strategies by building deeper relationships with both their internal and external customers. Defining Customer Personas\, mapping customer journeys\, crafting content and measuring results is what revs up this digital marketing strategist. \nTony Chapman \nTony is the Host of the podcast Chatter that Matters that personalizes the stories of small business owners\, so that we all take their challenges personally. He is one of the youngest individuals to be inducted into the Marketing Hall of Legends\, testament to a career where he built two internationally renowned communications agencies and a research firm. He is also a frequent contributor to the conversation on television\, radio\, and national newspapers. \nTali Hasanov \nTali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue. Her 15 years of varied and in-depth experience has helped to make her an industry leader. And in a rapidly evolving field\, she’s been able to stay several steps ahead of the mainstream trends\, a significant advantage that pays huge dividends for the small–to–medium size businesses that she serves. As the business owner at WSI Digital Path\, she takes great pride in delivering powerful but cost-effective solutions for her clients. URL:https://responsema.org/event/marketing-in-crisis/ CATEGORIES:COVID19 ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-15-at-1.51.19-PM.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200625T100000 DTEND;TZID=America/Toronto:20200625T110000 DTSTAMP:20260413T163626 CREATED:20201015T175853Z LAST-MODIFIED:20201015T175853Z UID:6809-1593079200-1593082800@responsema.org SUMMARY:CASL: Record Keeping for compliance DESCRIPTION:Many organizations continue to struggle with creating new processes to track and record consent. This is one of the most difficult adjustments an organization must make in order to comply with CASL. HAVING consent is very different from PROVING consent. \nAs there was no requirement\, our legacy systems were never designed to do so. CASL made it a requirement. Join Derek Lackey and Matthew Vernhout as we walk you through some ideas for building compliant email lists of Canadians. \n\n\n\nWHAT YOU WILL GAIN \n– a step-by-step process for building a Conspicuously Published list (implied consent) \n– how to use your CRM to record the type of consent and where the proof is stored. \n– how to collect express consent in a compliant manner. \nWatch the Webinar URL:https://responsema.org/event/casl-record-keeping-for-compliance/ CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/07/shutterstock_62007022.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR