BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:RMA X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220323T110000 DTEND;TZID=America/Toronto:20220323T120000 DTSTAMP:20260413T113225 CREATED:20211116T142458Z LAST-MODIFIED:20220324T170044Z UID:8540-1648033200-1648036800@responsema.org SUMMARY:Quebec Bill 64: Impact on Direct Marketing DESCRIPTION:Join Derek Lackey\, Chair of the Response Marketing Association\, Abigail Dubiniecki of My InHouse Lawyer and Constantine Karbaliotis\, of nNovation as they do a deep dive into consent and data governance under Bill 64. They explore the potential impacts on direct marketing for organizations of all types and sizes. This is a session every marketer who does business in Canada needs to hear. \nWho Should Attend:\nAll marketers who use any data driven marketing (direct mail\, email marketing\, telemarketing\, etc.) \nWhat you will learn:\nThe new rules of consent in Canada… \nHow Quebec’s Bill 64 impacts all of Canada… \nWhat changes you will have to make to your data management processes… \nWhen you have to make these changes by… \nWatch the recorded Session \n \n  \nSPEAKERS\nAbigail Dubiniecki – Data Privacy Specialist @My InHouse Lawyer \nAbigail is speaker\, educator\, writer and lawyer specializing in EU and Canadian privacy law and licensed in Quebec and Ontario. She is passionate about all aspects of data privacy\, from data strategy to data justice\, to privtech\, to adtech to emerging tech and\, most recently\, Indigenous Data Sovereignty. As a Data Privacy Specialist with My Inhouse Lawyer in the UK and privacy consultant to a range of Canadian clients\, Abigail has built a transatlantic practice focused on helping clients of all sizes and stripes navigate the tricky regulatory terrain on both sides of the pond. A founding member of MyData Canada\, she aims to make privacy-focused and human-centric next-gen tech mainstream. Abigail takes a commercial\, risk-based approach that goes beyond compliance to develop robust\, sustainable privacy programs that blend legal\, technological and operational dimensions. You can learn more about Abigail on LinkedIn\n\nConstantine Karbaliotis\, Counsel at nNovation LLP \nI am a passionate and experienced certified privacy professional. I have been a privacy officer for two multinationals\, and have a law degree and IT skills\, with extensive practical international experience. I help organizations to understand how to build and manage privacy programs (such as: policy development and procedures/standards; implementing PIA/PbD programs; vendor privacy management; breach management and response; addressing notice\, consent and data subject rights issues; and contract issues such as data transfer agreements and security/privacy addenda). I have helped organizations meet privacy challenges and obligations via a practical and consultative approach. I have attained numerous privacy professional certifications from the IAPP (CIPP/US\, CIPP/E\, CIPP/IT\, CIPP/C\, CIPM\, and FIP)\, and ISACA’s CDPSE designation. I regularly speak\, instruct and participate at privacy events internationally. I also teach part-time at the University of Toronto School of Continuing Studies. \nDerek Lackey\, CIPM – Managing Director @Newport Thomson \nDerek is Managing Director of Newport Thomson\, a data protection & privacy Trusted Advisory firm based in Toronto. With more than 30 years of marketing and advertising experience\, he is focussed on data protection & privacy and its effect on the brand. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians\, he looks to simplify the implementation of new data management practices within organizations. He is very active in the privacy community chairing the Guidance Committee\, Canadian Advisory Council – GDPR\, co-chair\, IAPP Toronto Chapter – 2020/2021\, committee member on ISO 31700 – Privacy by Design for Consumer Products\, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative.\n  URL:https://responsema.org/event/quebec-bill-64-impact-on-direct-marketing/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2021/11/NT_banner_1200px_rma-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220420T110000 DTEND;TZID=America/Toronto:20220420T120000 DTSTAMP:20260413T113225 CREATED:20220323T190212Z LAST-MODIFIED:20220420T172754Z UID:8846-1650452400-1650456000@responsema.org SUMMARY:The Practical Application of Bill 64’s NEW Consent Rules DESCRIPTION:Quebec just passed Bill 64 and the first stage comes into force this September. Most of you think “That’s Quebec\, what does it have to do with me?”. If you operate across Canada\, chances are 25% of your database consists of Quebec residents. So Bill 64 applies. And Bill 64 says in order to use an individual’s personal information you must have a contract or meaningful consent. The Privacy Commissioner states that 72% of Canadians do not trust businesses with their personal data. Is this a perfect storm for marketers? They need consent\, but consumers do not want to give it. What is a marketer to do? Tune in as our panel discuss the options available under this tough new law. \n  \n \nSpeakers: \nDerek Lackey\, Chairman\, Response Marketing Association \nConstantine Karbaliotis\, Privacy Counsel\, nNovations \nNeil Beaton\, VP\, DRTCyber URL:https://responsema.org/event/the-practical-application-of-bill-64s-new-consent-rules/ CATEGORIES:Privacy ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220616T000000 DTEND;TZID=America/Toronto:20220616T000000 DTSTAMP:20260413T113225 CREATED:20220616T124938Z LAST-MODIFIED:20220616T125040Z UID:9058-1655337600-1655337600@responsema.org SUMMARY:Data Governance Summit North DESCRIPTION:The Canadian data and privacy landscape has changed… \n\n\n\n\n\nFor organizations everywhere—regardless of industry\, size\, or area of focus—data governance has reached a critical inflection point. It has long been established as a vital area of risk management predicated on achieving regulatory compliance\, maintaining data privacy\, and ensuring ongoing sustainability of data as an enterprise asset. \nToday\, however\, it’s growing beyond its risk management capabilities to boldly enter the arena of business operations as one of the most viable constructs for either determining or influencing data-driven action. Moreover\, recent developments have enabled it to do so dynamically\, almost instantly\, and potentially with as much sway as the downstream analytics and resulting decision-making that inevitably follows. \nOur Data Governance Summit North will explore trends impacting the marketplace in 2022. Organizations who operate across Canada will be focused on compliance to meet the requirements of a rapidly changing market of data privacy regulations as well as improving data management\, performance\, and efficiency related to data governance tasks. \nEvery organization has to re-think how they manage personal information. Our speakers are many of the best minds in Data Governance\, so register early. \nWhat we will cover: \nThe changing Canadian privacy landscape – what every executive needs to know. Quebec just set a new privacy standard for organizations who operate across Canada and our Federal laws are in the process of changing. Our experts will explain the new obligations for organizations who collect\, store\, use\, share and delete personal data. \nAn Overview of Canada’s Changing Privacy Landscape – including the impact on how collect and use personal information going forward \nWhat Compliance Looks Like – an examination of the new obligations for businesses \nManaging Consent in this new Environment – Gaining consent when the consumer is hesitant to trust \nChanging Data Practices – Examining the practices that will have to change \nUsing Zero-Party Data – exploring how to optimize the use of Zero-Party Data \nThe Future of Data for Marketers – a panel of experts discuss where this is all heading \nREGISTER NOW URL:https://responsema.org/event/data-governance-summit-north/ ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/06/eventbrite-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T090000 DTEND;TZID=America/Toronto:20220913T170000 DTSTAMP:20260413T113225 CREATED:20220705T170028Z LAST-MODIFIED:20220906T165213Z UID:9068-1663059600-1663088400@responsema.org SUMMARY:Data Governance Summit North DESCRIPTION:For organizations everywhere—regardless of industry\, size\, or area of focus—data governance has reached a critical inflection point. It has long been established as a vital area of risk management predicated on achieving regulatory compliance\, maintaining data privacy\, and ensuring ongoing sustainability of data as an enterprise asset. \nToday\, however\, it’s bounding beyond its risk management capabilities to boldly enter the arena of operations as one of the most viable constructs for either determining or influencing data-driven action. Moreover\, recent developments have enabled it to do so dynamically\, almost instantly\, and potentially with as much sway as the downstream analytics and resulting decision-making that inevitably follows. \nOur Data Governance Summit North will explore trends impacting the marketplace in 2022. Organizations who operate across Canada will be focused on compliance to meet the requirements of a rapidly changing market of data privacy regulations as well as improving data management\, performance\, and efficiency related to data governance tasks. \nEvery organization has to re-think how they manage personal information. Our speakers are many of the best minds in Data Governance\, so register early. \nWhat we will cover: \nThe changing Canadian privacy landscape – what every executive needs to know. Quebec just set a new privacy standard for organizations who operate across Canada. Our experts will explain the new obligations for organizations who collect\, store\, use\, share and delete personal data. \n9:15 am – 10:15 am \nZero-Party Data – 101\n\n10:30 am – 11:30 am\nCompliance and Automation (Panel) – I have to do what? By when? Help!\n\n11:30 am – 12:30 pm \nAn Overview of Canada’s Changing Privacy Landscape (Panel)\n\n12:30 – 1:00 pm   Lunch break\n\n1:00 pm – 2:00 pm\nConsent and The Quebec Private Sector Act (Discussion)\n\n2:15 pm – 3:15 pm\nChanging Data Practices\n\n3:30 pm – 4:30 pm\nExploring Dataware\n  URL:https://responsema.org/event/data-governance-summit-north-2/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T091500 DTEND;TZID=America/Toronto:20220913T101500 DTSTAMP:20260413T113225 CREATED:20220715T132507Z LAST-MODIFIED:20220724T003942Z UID:9123-1663060500-1663064100@responsema.org SUMMARY:Zero Party Data 101 DESCRIPTION:Join us as Stephen Barr of Kognitiv joins us to walk us through what is meant by Zero Party Data and why it is important. Zero-party data\, as Forrester defines it\, is data that a customer “intentionally and proactively shares with a brand.” Contrast this with third-party data\, which is data collected from external sources\, often without the customer’s knowledge or explicit consent. \nKognitiv is well on down the road of working with brands to collect and optimize zero party data. Learn how you might apply this in your own situation and why the future of zero party data is bright. URL:https://responsema.org/event/zero-party-data-101/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T103000 DTEND;TZID=America/Toronto:20220913T113000 DTSTAMP:20260413T113225 CREATED:20220706T143803Z LAST-MODIFIED:20221130T160757Z UID:9087-1663065000-1663068600@responsema.org SUMMARY:I have to do what? By when? Help! DESCRIPTION:Many regions have introduced new laws and enforcement strategies for the private sector and public bodies regarding their citizens’ privacy and data protection rights. Canada is no different\, and Sept 21st looms. \nBut how does an organization know what compliance with these laws look like? How do you know what to automate and what to do manually? Which current practices must change and why?  \nYour organization may be breaking the law\, without even being aware of it! The more regions your organization operates in\, the more complex compliance becomes.  \nJoin Wayne Matus and Richy Glassberg of Safeguard Privacy as they show you how they have automated a clear path to compliance with privacy and data protection laws around the world. \n \n  \n  \nKaaren Shalom \nVice President\, Chief Privacy Officer for Sirius XM Radio Inc \n \nKaaren Shalom serves as Vice President\, Chief Privacy Officer for Sirius XM Radio Inc. She is responsible for policy and regulatory matters concerning the privacy of personal information collected and processed by the Sirius XM portfolio of companies\, including its eponymous satellite and streaming audio businesses along with Pandora Media\, Sirius XM Connected Vehicle Services’ telematics offerings\, the global adtech company AdsWizz\, and a dynamic portfolio of podcast companies that include Stitcher and Simplecast. Kaaren advises product\, marketing\, engineering and business development teams throughout the enterprise on data protection\, privacy rules\, regulations\, compliance and policies\, and governance of collection\, use and handling of consumer and employee personal data\, as well as on matters related to sales and delivery of advertising on both demand and supply sides. Prior to Sirius XM\, Kaaren practiced commercial and intellectual property litigation with an Am Law 100 Tier 1 intellectual property law firm. Before joining the legal profession\, she served for over nine years as the head of the digital marketing division for Paramount Pictures’ Motion Picture Marketing group\, where she helped lay the cornerstones for marketing and content distribution on the Internet with digital marketing campaigns for over ninety theatrical movie releases. Kaaren received her J.D. from SMU Dedman School of Law\, where she graduated magna cum laude\, and holds a master’s degree in anthropology and film from University of Southern California. \n  \nRichy Glassberg \nSafeguard Privacy\, Co-Founder & CEO \nA 25-year digital media pioneer Richy has led seven startups: three inside of big media companies\, four outside. Richy now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands\, agencies\, and media companies. In his role as CEO/COO at Medialets\, Richy pivoted & sold the company to WPP. Richy was on the founding team of CNN.com\, the CEO/Founder of Phase2Media\, a co-founder of IAB\, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN\, Turner Broadcasting\, and News Corp. \n  \nWayne Matus \nSafeguard Privacy\, Co-Founder\, General Counsel & EVP \nWayne is General Counsel\, EVP and Co-Founder of SafeGuard Privacy LLC\, a SaaS privacy compliance company. Previously\, from 2012-2018\, Managing Director UBS AG Senior legal officer accountable for the collection\, transfer\, processing\, review and analysis of data for all significant Legal\, Investigations\, Privacy and Compliance matters for the bank globally\, including eDiscovery\, Information Governance\, Data Privacy and Cyber Security. From 2007-2012 he was an Equity Partner and Group Head at Pillsbury Winthrop for the Information Law and Electronic Discovery Practice Group and co-Group Head for the Privacy Law Practice Group.  Each practice group was ranked by Chambers & Partners as among the world’s leading practices and he was singularly recognized by Chambers & Partners as one of the world’s best lawyers in each practice.  \nHonor and Awards: Chambers and Partners | Privacy & Data Security: eDiscovery—Global USA (First Tier); Chambers and Partners | Litigation: eDiscovery—National (First Tier); Boris Kostelanetz President’s Medal\, New York County Lawyers Association\, for dedication and service to the legal profession; Burton Award for Distinguished Legal Writing\, The Burton Foundation (Library of Congress); Steering Committee\, Sedona Conference Working Group 6\, International Electronic Information Management\, Discovery and Disclosure; Faculty\, Sedona Conference Working Group 11-Data Privacy and Security; Faculty\, Sedona Conference Working Group 1—Electronic Document Retention and Production; Faculty\, Sedona Conference Working Group 6—International Electronic Information Management\, Discovery and Disclosure; The Legal 500 | Technology: Data Protection and Privacy\, US \n  \n  URL:https://responsema.org/event/i-have-to-do-what-by-when-help-2/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T113000 DTEND;TZID=America/Toronto:20220913T123000 DTSTAMP:20260413T113225 CREATED:20220705T183937Z LAST-MODIFIED:20220724T003728Z UID:9079-1663068600-1663072200@responsema.org SUMMARY:An Overview of Canada’s Changing Privacy Landscape DESCRIPTION:Join Derek Lackey\, Chair of the Response Marketing Association\, Abigail Dubiniecki of My InHouse Lawyer\, Sharon Bauer\, Founder of Bamboo Data Consulting and Constantine Karbaliotis\, of nNovation as they do a deep dive into consent and data governance under Bill 64. In this panel\, they explore the potential impacts on direct marketing for organizations of all types and sizes. This is a session every marketer who does business in Canada needs to hear. \nWho Should Attend:\nAll marketers who use any data driven marketing (direct mail\, email marketing\, telemarketing\, etc.) \nWhat you will learn:\nThe new rules of consent in Canada… \nHow Quebec’s Bill 64 impacts all of Canada… \nWhat changes you will have to make to your data management processes… \nWhen you have to make these changes by… \n \n  \n  \n  \nAbigail Dubiniecki – Data Privacy Specialist@My InHouse Lawyer\n  \nAbigail is speaker\, educator\, writer and lawyer specializing in EU and Canadian privacy law and licensed in Quebec and Ontario. She is passionate about all aspects of data privacy\, from data strategy to data justice\, to privtech\, to adtech to emerging tech and\, most recently\, Indigenous Data Sovereignty. As a Data Privacy Specialist with My Inhouse Lawyer in the UK and privacy consultant to a range of Canadian clients\, Abigail has built a transatlantic practice focused on helping clients of all sizes and stripes navigate the tricky regulatory terrain on both sides of the pond. A founding member of MyData Canada\, she aims to make privacy-focused and human-centric next-gen tech mainstream. Abigail takes a commercial\, risk-based approach that goes beyond compliance to develop robust\, sustainable privacy programs that blend legal\, technological and operational dimensions. You can learn more about Abigail on LinkedIn\n\nConstantine Karbaliotis\, Counsel at nNovation LLP\n \nI am a passionate and experienced certified privacy professional. I have been a privacy officer for two multinationals\, and have a law degree and IT skills\, with extensive practical international experience. I help organizations to understand how to build and manage privacy programs (such as: policy development and procedures/standards; implementing PIA/PbD programs; vendor privacy management; breach management and response; addressing notice\, consent and data subject rights issues; and contract issues such as data transfer agreements and security/privacy addenda). I have helped organizations meet privacy challenges and obligations via a practical and consultative approach. I have attained numerous privacy professional certifications from the IAPP (CIPP/US\, CIPP/E\, CIPP/IT\, CIPP/C\, CIPM\, and FIP)\, and ISACA’s CDPSE designation. I regularly speak\, instruct and participate at privacy events internationally. I also teach part-time at the University of Toronto School of Continuing Studies.\n\nSharon Bauer\n\nSharon Bauer is the founder of Bamboo Data Consulting\, a privacy and security consulting firm. Sharon provides creative and strategic advice on how to operationalize privacy to demonstrate compliance\, promote a privacy culture\, and build trust with consumers and partners. She builts privacy programs to help companies meet their business goals and strategies\, while still respecting privacy and using data responsibly. Sharon acts as a virtual Chief Privacy Officer for several companies.\n\nSharon has worked with businesses of all sizes\, from startups to multinational corporations in industries such as technology\, financial services\, telecommunication\, healthcare\, education\, marketing and retail.\n\nSharon frequently speaks and publishes on emerging privacy trends and technologies. She was a litigator for 10 years and previously worked as a senior manager at KPMG.\n\n\nDerek Lackey\, CIPM – Managing Director @Newport Thomson \nDerek is Managing Director of Newport Thomson\, a data protection & privacy Trusted Advisory firm based in Toronto. With more than 30 years of marketing and advertising experience\, he is focussed on data protection & privacy and its effect on the brand. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians\, he looks to simplify the implementation of new data management practices within organizations. He is very active in the privacy community chairing the Guidance Committee\, Canadian Advisory Council – GDPR\, co-chair\, IAPP Toronto Chapter – 2020/2021\, committee member on ISO 31700 – Privacy by Design for Consumer Products\, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative. URL:https://responsema.org/event/an-overview-of-canadas-changing-privacy-landscape/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T130000 DTEND;TZID=America/Toronto:20220913T140000 DTSTAMP:20260413T113225 CREATED:20220707T165935Z LAST-MODIFIED:20220724T003629Z UID:9101-1663074000-1663077600@responsema.org SUMMARY:Consent and The Quebec Private Sector Act DESCRIPTION:David McInerney of Syrenis and Derek Lackey\, Chairman\, Response Marketing Association\,  openingly discuss the requirement to managing consent introduced by Bill 64. With new data protection and privacy laws being passed in many jurisdictions around the world (including Bill 64 in Quebec)\, organizations choosing to use personal information to personalize their marketing efforts must be able to prove consent. The challenge is: very few organizations have effective processes in place to track and record meaningful consent. Join David and Derek as they discuss the smartest and most efficient way to track\, record and prove consent in today’s marketplace. \n \n  \n  \nDavid McInerney\, Syrenis\, Commercial Manager \nA trusted and dynamic senior Business Development executive with a proven record in creating\, growing and selling complex software solutions into global markets. An inspirational team leader who consistently delivers results across the board in a highly competitive marketplace while achieving high levels of revenue growth through strong business acumen\, creative thinking and excellent relationship building skills within multiple industry verticals including; retail\, distribution\, telco\, entertainment\, government\, public sector\, education and SMB clients. Extensive experience working within multi-channel organisations\, as well as directly with partners and direct teams globally \n  \nDerek Lackey\, CIPM\, Response Marketing Association\, Chairman \nDerek is Managing Director of Newport Thomson\, a data protection & privacy Trusted Advisory firm based in Toronto.  With more than 30 years of marketing and advertising experience\, he is focussed on data protection & privacy and its effect on the brand. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians\, he looks to simplify the implementation of new data management practices within organizations.He is very active in the privacy community chairing the Guidance Committee\, Canadian Advisory Council – GDPR\, co-chair\, IAPP Toronto Chapter – 2020/2021\, committee member on ISO 31700 – Privacy by Design for Consumer Products\, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative.\nEducated in Marketing at University of Toronto\, Derek applies creativity to his business strategy while placing a strong emphasis on results.\n  URL:https://responsema.org/event/consent-and-the-quebec-private-sector-act/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T141500 DTEND;TZID=America/Toronto:20220913T151500 DTSTAMP:20260413T113225 CREATED:20220706T181252Z LAST-MODIFIED:20220917T163214Z UID:9095-1663078500-1663082100@responsema.org SUMMARY:Changing Data Practices DESCRIPTION:Alison Cross\, VP Marketing & Communication for Ontario SPCA will talk about the trials and tribulations of changing internal data practices in light of these new data protection laws. Listen to some of the experiences from a brand’s perspective. Some parts are easy\, while others are challenging\, Alison talks frankly about what it takes to implement a Privacy Management Program that serves their customers and community while complying with the new law(s) \n  \n \n  \nAlison Cross \nOntario SPCA\, VP Marketing & Communication \nAlison Cross has been in the non profit sector for over 15 years. She specializes in marketing and communications leadership\, crisis management\, and digital marketing strategies. She has a passion for helping non-profits overcome their marketing and communications challenges and regularly volunteers for various non-profits in her community\, providing training and consultations on social media engagement\, crisis management\, media relations management and strategic planning. Alison believes in the value of community engagement\, and that all community members and stakeholders have the right to be informed\, understand the issues that impact their themselves and their community and know the ways they can get involved. \nAlison is currently the VP\, Marketing & Communications with Ontario SPCA and Humane Society. She holds certificates from Schulich School of Business in Marketing and Communications Leadership and Rotman School of Business in Organizational Leadership. \n  \nDerek Lackey\, CIPM \nChairman\, Response Marketing Association \n\nDerek is Managing Director of Newport Thomson\, a data protection & privacy Trusted Advisory firm based in Toronto.  With more than 30 years of marketing and advertising experience\, he is focussed on data protection & privacy and its effect on the brand. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians\, he looks to simplify the implementation of new data management practices within organizations. \nHe is very active in the privacy community chairing the Guidance Committee\, Canadian Advisory Council – GDPR\, co-chair\, IAPP Toronto Chapter – 2020/2021\, committee member on ISO 31700 – Privacy by Design for Consumer Products\, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative. \n\nEducated in Marketing at University of Toronto\, Derek applies creativity to his business strategy while placing a strong emphasis on results. URL:https://responsema.org/event/changing-data-practices/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T153000 DTEND;TZID=America/Toronto:20220913T163000 DTSTAMP:20260413T113225 CREATED:20220715T140204Z LAST-MODIFIED:20220914T173730Z UID:9126-1663083000-1663086600@responsema.org SUMMARY:Exploring Dataware DESCRIPTION:Dataware simplifies the way you access\, control\, and collaborate on data.\nUse it to unlock all data\, across all applications\, and connect it in a unified data network. \nWith Dataware you can:\n– Eliminate the need to manage and maintain data for every application\n– Give users direct authorized access to view and update data\n– Share data across applications without point-to-point integration or copying data\n– Automate consistent data controls across all applications \nJoin Dan Demers\, CEO and Co-Founder of Cinchy and Chris McLellan\, Director\, Category Success\, Cinchy as they help us explore and understand the power of dataware and the impact on how we manage data within the organization \n \n  \n  \nDan DeMers\, CEO and Co-Founder\, Cinchy \nDan DeMers is the CEO and co-founder of Cinchy\, a pioneer in Dataware technology. Previously\, Dan was an IT executive at some of the largest financial institutions in the World where he was responsible for delivering mission-critical projects and technology investments. \n\nAfter realizing that half of all IT resources were wasted on integration\, he created Cinchy with a vision to simplify the enterprise and provide the rightful owners of data with universal control of their information. Dan has spoken at leading technology events including TechCrunch\, Strata NYC\, and Ai4.\n\n\n\n\n\n\n\n\nChris McLellan\, Director\, Data Collaboration Alliance\n\nChris McLellan is a data ownership advocate and community organizer who specializes in the advancement of leading-edge innovations\, particularly data-centric technologies. A veteran of #startuplife\, he has led growth teams in Europe\, the US\, and Canada at ventures backed by the likes of  Sequoia and Sir Richard Branson. In 2017 he founded Ask AI\, a podcast and free event series focused on artificial intelligence. In 2019\, he joined the Data Collaboration Alliance as Director of Operations\, a nonprofit dedicated to meaningful data ownership and global Collaborative Intelligence. URL:https://responsema.org/event/exploring-dataware/ CATEGORIES:Data ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20221109T110000 DTEND;TZID=America/Toronto:20221109T120000 DTSTAMP:20260413T113225 CREATED:20221004T145557Z LAST-MODIFIED:20221116T143701Z UID:9190-1667991600-1667995200@responsema.org SUMMARY:Give Your Content Some R&R: How Repurposing and Recycling Is Your Superpower DESCRIPTION:Nov 9 @ 11:00AM EST\nAs the number of social channels continues to grow\, social marketers are expected to fill each platform with a never-ending stream of content. Yet most brands don’t have limitless resources for content creation\, so smart marketers do the next best thing: repurpose existing content across several channels. In this session\, we’ll go over some best practices for creating an efficient content workflow across channels. \nYou will learn:\nWhat tools and processes to use to save time and money\nHow to gain more brand visibility by repurposing your content\nBest practices for repurposing content for each channel \n \nSpeaker \nHank Hoffmeier\, Sr Manager\, Marketing and Operations at iContact \n  \nHank is an author\, speaker\, podcast host and Sr. Manager of Client Solutions at iContact\, a Ziff Davis company. With a passion for all things digital and social\, combined with more than 20 years of experience in sales and marketing\, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. \n  URL:https://responsema.org/event/give-your-content-some-rr-how-repurposing-and-recycling-is-your-superpower/ CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2022/10/RR_banner_1146px_rma.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20221207T110000 DTEND;TZID=America/Toronto:20221207T120000 DTSTAMP:20260413T113225 CREATED:20221123T134853Z LAST-MODIFIED:20221209T175339Z UID:9220-1670410800-1670414400@responsema.org SUMMARY:Law 25: 10 New Obligations for Doing Business in Canada DESCRIPTION:Quebec’s new data protection and privacy laws are changing the landscape here in Canada. Businesses of all sizes who use personal information to conduct business across Canada will be subject to some new obligations thanks to Quebec’s new law.Join Derek Lackey\, CIPM\, Managing Director of Newport Thomson as he walks you through what you need to do before September 22\, 2023. A couple of elements came into force on September 22\, 2022\, so we will catch you up on those as well. For example; did you know the CEO is now\, by default\, in charge of all personal information collected\, used\, stored\, shared or deleted by that company? \nWho Should Attend: C-Suite\, Risk Management\, In-house Legal Counsel\, Senior marketers \nThe Benefits: You will know specifically\, what must be done in the next 10 months. URL:https://responsema.org/event/law-25-10-new-obligations-for-doing-business-in-canada/ CATEGORIES:Data,Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/11/RR_banner_2142px_rma-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230208T090000 DTEND;TZID=America/Toronto:20230208T100000 DTSTAMP:20260413T113225 CREATED:20230111T202650Z LAST-MODIFIED:20230111T202650Z UID:9266-1675846800-1675850400@responsema.org SUMMARY:Launch Event: ISO 31700 : Privacy By Design for Consumer Goods and Services DESCRIPTION:When and where\n\n\n\n\nDate and time: Wed\, 8 February 2023\, 14:00 – 15:00 GMT\n\n\n\n\nLocation: Online\n\n\n\n\n\n\n\n\nAbout this event\n\n\n1 hour\nMobile eTicket\n\n\n\n\nPlease join us on February 8\, 2023\, when the International Project Committee\, ISO/PC 317 – Consumer protection: privacy by design for consumer goods and services\, will hold a public webinar on \n• ISO 31700-1 Consumer protection — Privacy by design for consumer goods and services — Part 1: High-level requirements and \n• ISO TR 31700-2 Consumer protection — Privacy by design for consumer goods and services — Part 2: Use cases which are scheduled for publication on January 31st 2023. \nThe ISO 31700 series presents the first set of high-level requirements for ensuring consumer privacy is embedded into the design of a product or service\, offering protection throughout the whole life cycle. The new standards will not only facilitate compliance with regulations\, but generate greater consumer trust at a time when it is needed most. \nThe webinar will provide an overview of these standards and provide context\, as well as help stakeholders in the application of these documents. The intended audience includes business managers and owners (enterprises and SMEs)\, engineers\, consumer privacy advocates\, and technology practitioners who are involved in the design\, training\, implementation\, lifecycle operation\, or auditing of digitally enabled consumer goods and services. \nThe guest speakers will include: \nDr. Ann Cavoukian (former Information & Privacy Commissioner of Ontario\, Canada); \nJan Schallaboeck (Chair of ISO/PC317); \nMichelle Chibba (Project Editor); \nAntonio Kung (Project Editor); \nPete Eisenegger (Consumer expert). \nA full agenda will be circulated shortly before the event with the access information for the Zoom call. \nREGISTER NOW URL:https://responsema.org/event/launch-event-iso-31700-privacy-by-design-for-consumer-goods-and-services/ LOCATION:Online CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/01/Screen-Shot-2023-01-11-at-3.47.53-PM.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230418T110000 DTEND;TZID=America/Toronto:20230418T120000 DTSTAMP:20260413T113225 CREATED:20230324T140732Z LAST-MODIFIED:20230419T134858Z UID:9337-1681815600-1681819200@responsema.org SUMMARY:New Business Obligations For Using Personal Data DESCRIPTION:Quebec passed Law 25 (known as Bill 64) in September 2021 bringing it into force over a stages. This September brings almost all of the new obligations into force\, for all businesses who maintain a National data database. This does not mean you have to have a Quebec office for this tough new law to apply. 22.5% of the Canadian population lives in Quebec\, so every National database is likely 20-25% Quebec residents\, therefore Law 25 applies. \nJoin Derek Lackey\, CIPM and learn about the key new business obligations for businesses of all sizes. If you would like a copy of our PPIPS Compliance Checklist\, please email dlackey@newportthomson.com and we will send you the PDF. \nWatch the recorded session here: \n \n  URL:https://responsema.org/event/new-business-obligations-for-using-personal-data/ LOCATION:Online CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/03/Business-Obligations-copy.png ORGANIZER;CN="Newport Thomson":MAILTO:info@newportthomson.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230712T110000 DTEND;TZID=America/Toronto:20230712T120000 DTSTAMP:20260413T113225 CREATED:20230627T141828Z LAST-MODIFIED:20230712T171318Z UID:9399-1689159600-1689163200@responsema.org SUMMARY:Fostering an Innovative Environment DESCRIPTION:In order for innovation to flourish in an organization or marketplace a few conditions must be present. Join Dr. Min Basadur\, a teacher\, consultant and researcher best known for his work in applied creativity and as the developer Simplexity Thinking System for improving workplace innovation & creativity. He is president of Basadur Applied Creativity and professor emeritus of organizational behaviour and innovation at McMaster University’s Michael G. DeGroote School of Business\, and Derek Lackey\, Chairman\, Response Marketing Association as they discuss and explore the nature of innovation and the conditions required for it to flourish. \nOur Guest Speaker \nDr. Min Basadur\, a teacher\, consultant and researcher best known for his work in applied creativity and as the developer Simplexity Thinking System for improving workplace innovation & creativity. He is president of Basadur Applied Creativity and professor emeritus of organizational behaviour and innovation at McMaster University’s Michael G. DeGroote School of Business \nWatch the Recording URL:https://responsema.org/event/fostering-an-innovative-environment/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/06/1268x548Web.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230912T110000 DTEND;TZID=America/Toronto:20230912T120000 DTSTAMP:20260413T113225 CREATED:20230912T185554Z LAST-MODIFIED:20230913T165729Z UID:9478-1694516400-1694520000@responsema.org SUMMARY:Managing Valid Consent in Canada DESCRIPTION:The Commission d’accès à l’information’s (CAI) first guidance document is out for public consultation and includes some very prescriptive methods for capturing and managing what they refer to as meaningful consent. With little to no requirement to manage consent in the past\, we will be exploring some modern solutions that make sense for organizations of all sizes. Join this panel of experienced privacy and security experts as they discuss the new requirements and some of the automated platforms that can help organizations optimize their processes to become fully compliant. \nPANELISTS\nDavid McInerney\, CASSIE – SaaS Consent Management Platform \nNim Nadarajah\, Critical Matrix – Cybersecurity \nNeil Beaton\, DRT Cyber – Cybersecurity & Compliance solutions \nDerek Lackey\, Newport Thomson – Trusted Privacy Advisors \nWatch the Recorded Session \n \nTo DOWNLOAD THE SLIDES \nTo DOWNLOAD THE WHITE PAPER URL:https://responsema.org/event/managing-valid-consent-in-canada/ LOCATION:Online CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/09/Managing-Valid-Consent-Sept-12.png ORGANIZER;CN="Newport Thomson":MAILTO:info@newportthomson.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230920T110000 DTEND;TZID=America/Toronto:20230920T120000 DTSTAMP:20260413T113225 CREATED:20230915T145254Z LAST-MODIFIED:20230920T184914Z UID:9492-1695207600-1695211200@responsema.org SUMMARY:Deception by Design - Part 1 DESCRIPTION:Is it Helping or Harming Marketing Efforts\nJoin our President Lorne Solway\, and Derek Lackey\, Chairman\, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers and to business leaders in general. In this first session in the series of 3 webinars they will explore these dark patterns clarifying some examples\, looking at the cost vs benefits\, building consumer trust and the potential for more ethical and transparent digital landscape. \nRead our blog post – Deceptive by Design Part 1 – Introduction \nRead our blog post – Deceptive by Design Part 2 – The Mechanics of Dark Patterns \nWatch the recorded session from Sept 20 session: URL:https://responsema.org/event/deception-by-design-part-1/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/09/LI_deception1-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231004T110000 DTEND;TZID=America/Toronto:20231004T120000 DTSTAMP:20260413T113225 CREATED:20230920T173744Z LAST-MODIFIED:20231007T162230Z UID:9508-1696417200-1696420800@responsema.org SUMMARY:Deception by Design - Part 2 Costs and Benefits of Ethical Marketing DESCRIPTION:Join our President Lorne Solway\, and Derek Lackey\, Chairman\, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers. \nIn this second session in the series of 3 webinars they will review and summarize Part 1 and get more specific about online dark patterns and call out specific actions\, exploring how that impacts the consumer – how that leaves them feeling about the brand. They talk about the real costs and focus on the benefits of Ethical Marketing\, creating a practical balance between short and long-term interests. \n  \nWatch the recoded session of Part 1 – recorded on Sept 20\, 2023 \nWatch Part 2 recorded Oct 4\, 2023 URL:https://responsema.org/event/deception-by-design-part-2-costs-and-benefits-of-ethical-marketing/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/09/LI_deception2-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231018T110000 DTEND;TZID=America/Toronto:20231018T120000 DTSTAMP:20260413T113225 CREATED:20231007T161806Z LAST-MODIFIED:20231007T163312Z UID:9519-1697626800-1697630400@responsema.org SUMMARY:Deception by Design Part 3: Best Practices for Ethical Marketing DESCRIPTION:Join our Special Guest Dr. Caroline Lancelot\, our President Lorne Solway\, and Derek Lackey\, Chairman\, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers. \nIn this third session in the series of 3 webinars they will review and summarize Part 1 & 2 and get more specific about specific practices that truly make a difference when establishing trust and building a relationship with consumers. URL:https://responsema.org/event/deception-by-design-part-3-best-practices-for-ethical-marketing/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/10/LI_deception3-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240306T110000 DTEND;TZID=America/Toronto:20240306T120000 DTSTAMP:20260413T113225 CREATED:20240213T155744Z LAST-MODIFIED:20240213T155744Z UID:9605-1709722800-1709726400@responsema.org SUMMARY:Are you ready for the email changes? DESCRIPTION:Did you catch the latest news on the email front! As of February 1st\, there have been some game-changing requirements for sending emails to Gmail and Yahoo accounts. Wondering what’s up and if you’re ready for it? Join us for an upcoming webinar where we’ll rewind the clock a bit and get you up to speed. \nIn this webinar\, we’ll take a closer look at the past changes\, breaking down the details so you can navigate through them with ease. We’ll delve into why these changes matter\, what might happen if you don’t catch the wave\, and guide you on what steps to take to stay on top of your email game. \nHere’s the lowdown on what we’ll cover:\n– Key updates from Yahoo and Gmail and how they could impact your business.\n– Updates on email authentication and understanding the essential protocols to keep those emails flowing smoothly.\n– Testing your email setup\, what to know and how to find it.\n– What to do if you’ve been on cruise control and haven’t made any changes yet. \nReflecting on the past\, we’ll also talk about why hitting that unsubscribe button is crucial now\, and we’ll throw in some best practices for keeping your subscriber list healthy and collecting new data. \nSecure your spot for this informative webinar. It’s all about looking back at recent changes and getting you geared up for the future of email communication. URL:https://responsema.org/event/are-you-ready-for-the-email-changes/ LOCATION:Online CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/02/1200x627-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240320T110000 DTEND;TZID=America/Toronto:20240320T120000 DTSTAMP:20260413T113225 CREATED:20240225T120957Z LAST-MODIFIED:20240326T184514Z UID:9612-1710932400-1710936000@responsema.org SUMMARY:Losing customers due to lack of relevance? A guide to personalization DESCRIPTION:In 2024\, personalization will emerge as a pivotal Marketing industry differentiator. A staggering 83% of customers crave personalized offers and tailored experiences\, from online interactions to in-store services. However\, over one-third are left disappointed due to irrelevant offerings. Consumers are clamoring for relevance and personalization\, yet marketers are falling short. It’s time to bridge this gap and meet consumer expectations head-on\, enhancing customer experiences and building stronger relationships. \nIn this session\, we will discuss:\n• The definition of personalization\n• The demand for relevance and personalization\n• How the industry is failing to deliver on this demand\n• The business case for personalization\n• How to move from mass to segmented to personalized marketing \n \n  \n \nLia Grimberg\, Principle\, Radicle Loyalty \nRadicle Loyalty is a personalization and loyalty consulting firm.  Radicle Loyalty helps you find the root of the issue\, the radicle. We analyze your data\, gather insights\, and use it to personalize your communications with your customers. Radicle Loyalty creates marketing strategies and designs loyalty programs to correct customer behaviour and drive emotional loyalty. \n  \nWith 20+ years in loyalty both as a practitioner and a consultant\, Lia honed her loyalty and marketing skills during her corporate career at companies such as The Bay\, Loblaw\, LoyaltyOne\, The Home Depot\, and American Express. \n  \nLia holds an MBA from The Schulich School of Business at York University. \nLia’s LinkedIn Profile: \nlinkedin.com/in/liajasani URL:https://responsema.org/event/losing-customers-due-to-lack-of-relevance-a-guide-to-personalization/ LOCATION:Online CATEGORIES:Loyalty ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/02/1600px.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241011T083000 DTEND;TZID=America/Toronto:20241011T163000 DTSTAMP:20260413T113225 CREATED:20240820T185338Z LAST-MODIFIED:20241007T174647Z UID:9695-1728635400-1728664200@responsema.org SUMMARY:Canadian Email Summit 2024 DESCRIPTION:Date And Time: \nFriday\, October 11 · 8:30am – 4:30pm EDT \nLocation: \nPantages Hotel Downtown Toronto \n200 Victoria Street Toronto\, ON M5B 1V8 \nCost: \n\n$395 – Individual ticket\n\nTo REGISTER now \nPlease use the contact form to setup group pricing. \nAbout the Canadian Email Summit: \nFounded in 2019\, The Canadian Email Summit gathers the industry’s best minds to share\, explore\, and discuss email marketing best practices in today’s marketplace. \nEmail marketing is changing as quickly as the technology that drives it. With the many factors impacting email marketing such as: \n\ndeliverability best practices\,\ndata protection and privacy\,\ncreative campaign marketing\,\ncross-channel strategies that work and\,\nnew technologies that improve our end user engagement\n\nConnect with many of the brightest minds in Canada regarding email marketing for a series of thought-provoking topics that will change the way you use email marketing in your organization. \nWho Attends \nThere is something for everyone\, past attendees range from business founders to jr. marketing co-coordinators and are a mix of Canadian enterprises and SMBs\, who use email marketing as a cornerstone of their marketing efforts. \nLEARN MORE URL:https://responsema.org/event/canadian-email-summit-2024/ LOCATION:Pantages Hotel\, 200 Victoria Street\, Toronto\, Ontario\, M5B 1V8\, Canada CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/08/1600x900_a-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241016T110000 DTEND;TZID=America/Toronto:20241016T120000 DTSTAMP:20260413T113225 CREATED:20240820T193953Z LAST-MODIFIED:20240924T154654Z UID:9701-1729076400-1729080000@responsema.org SUMMARY:Brand vs Lead Gen: A Balanced Approach DESCRIPTION:Good marketers see their customers as the very source of their brand’s existence. Others see them as someone to send emails to\, to re-market to and to stalk them around the internet using fancy new technologies. Customer loyalty is a direct function of the relationship you have with your customer and how they feel about your brand. Join Graham Robertson\, Founder of Beloved Brands and Derek Lackey\, Chairman of the Response Marketing Association as they discuss the core of marketing and your current relationship with the customer. \nWho should attend: \nSenior marketers who wish to get back to the fundamentals \nMiddle Managers who need more time to THINK \nAll Marketers who want to understand WHY they do what they do \nSr Business Mangers who know that marketing drives their business \n  URL:https://responsema.org/event/brand-vs-lead-gen-a-balanced-approach/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/08/1600px.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250723T110000 DTEND;TZID=America/Toronto:20250723T120000 DTSTAMP:20260413T113225 CREATED:20250607T152802Z LAST-MODIFIED:20250705T151708Z UID:9896-1753268400-1753272000@responsema.org SUMMARY:Are You Marketing to Only Half the Market? DESCRIPTION:If your campaigns are only resonating with the loudest voices in the room… you’re leaving serious money on the table. \nNearly 50% of the Canadian market identifies as introverted — yet most marketing strategies are built for extroverts. What if your best-performing campaign is the one you haven’t launched because you didn’t speak their language? \nIn this breakthrough session\, Gabriela Casineanu — Founder of Introverts Academy — challenges marketers to rethink how they segment\, communicate\, and engage. You’ll discover how to tap into the complementary strengths of introverts and extroverts to design response-driven campaigns that resonate across the personality spectrum. \nExpect practical insights\, new lenses on customer psychology\, and a powerful reminder: real results come from reaching the people no one else is talking to. \nWhy Attend:\n\nReframe your messaging to increase emotional relevance across buyer types\nBuild smarter audience segments based on behavioural\, not just demographic\, traits\nLearn the introvert–extrovert dynamics that influence response\, loyalty\, and conversion\nGet actionable strategies to boost campaign performance — ethically and effectively\n\n \n  \nAbout Gabriela Casineanu \n \nFounder & CEO\, Introverts Academy \nGabriela brings 30+ years of experience in technology\, business\, coaching\, and consulting\, fused with a systems-thinking approach to human behaviour. As an MBA holder and certified Organizational & Relationship Systems Coach (MBTI)\, she’s helped organizations rethink how they connect — internally and externally — for meaningful\, measurable marketing results. \n📎 Connect with Gabriela on LinkedIn URL:https://responsema.org/event/are-you-marketing-to-only-half-the-market/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2025/06/1280x720-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR