BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200630T100000 DTEND;TZID=America/Toronto:20200630T110000 DTSTAMP:20260413T182822 CREATED:20201015T175444Z LAST-MODIFIED:20201015T175444Z UID:6806-1593511200-1593514800@responsema.org SUMMARY:Marketing in Crisis DESCRIPTION:No one could have predicted the events of 2020 or their impact on our personal and professional lives. Where and how we work has changed and we don’t know when or if it will go back to the way it was before. Even though it is no longer business is usual\, business still has to go on\, including marketing\, but how do you do that in the midst of a crisis without appearing insensitive or tone deaf? \nIn this 60-minute webinar\, a panel of marketers shares best practices\, real world examples\, and pitfalls to avoid when marketing during a crisis. \nIn this webinar you’ll learn: \n• How to engage your target audience sensibly and with empathy \n• How to tailor your strategies to fit today’s marketing landscape \n• How to protect your brand while still pursuing business objectives \n• How to adjust your strategies for each marketing channel \nWatch the webinar now! \n\nOur Moderator:  \nLorne Solway \nLorne is presently the VP Trade Marketing for Kognitiv Corporation\, a disruptive technology driven organization focused on new and emerging Loyalty solutions. Lorne has over 25+ years’ experience as Senior Marketing/Strategy Executive & Loyalty CRM Expert. He has been a committee member and Awards Judge for the Canadian Marketing Association (CMA) and is Presently Co-President and a Board Member of the Response Marketing Association (RMA). \nOur Panel: \nAbena Perryman \nA managing partner at Andrew Perry in Toronto\, Abena is a self-proclaimed customer evangelist\, who loves to dissect the customer journey identifying how organizations can better connect with their customers. She has spent the last 20 years helping organizations craft better marketing strategies by building deeper relationships with both their internal and external customers. Defining Customer Personas\, mapping customer journeys\, crafting content and measuring results is what revs up this digital marketing strategist. \nTony Chapman \nTony is the Host of the podcast Chatter that Matters that personalizes the stories of small business owners\, so that we all take their challenges personally. He is one of the youngest individuals to be inducted into the Marketing Hall of Legends\, testament to a career where he built two internationally renowned communications agencies and a research firm. He is also a frequent contributor to the conversation on television\, radio\, and national newspapers. \nTali Hasanov \nTali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue. Her 15 years of varied and in-depth experience has helped to make her an industry leader. And in a rapidly evolving field\, she’s been able to stay several steps ahead of the mainstream trends\, a significant advantage that pays huge dividends for the small–to–medium size businesses that she serves. As the business owner at WSI Digital Path\, she takes great pride in delivering powerful but cost-effective solutions for her clients. URL:https://responsema.org/event/marketing-in-crisis/ CATEGORIES:COVID19 ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-15-at-1.51.19-PM.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201028T100000 DTEND;TZID=America/Toronto:20201028T110000 DTSTAMP:20260413T182822 CREATED:20201015T174535Z LAST-MODIFIED:20201028T172627Z UID:6802-1603879200-1603882800@responsema.org SUMMARY:CMO’s Challenges with A.I. DESCRIPTION:Join Lorne Solway\, co-President of the Response Marketing Association as he takes a deep dive into AI and its impact on marketing with Richard Boire of Boire Analytics. \n• What is AI in marketing speak?• How is it different than other targeting tools that marketers use?• How do you measure AI’s benefit relative to other tools• What are the challenges that marketers need to be aware of when using AI.• Do I need to make organizational changes to respond to the use of AI.• How will AI change my role as a marketer?• Who is using AI today as a targeting tool and doing it well?• What additional data elements are required for AI• What’s next in terms of AI innovation and what should we expect next as it relates to personalization and 1 to 1 marketing \nModerator: Lorne Solway\, president of RMA \nLorne is presently Managing Director for Upper Post Consulting Group\, a boutique Strategy and Marketing Consultancy group. Lorne has 25+ years experience as a Senior Marketing & Loyalty/CRM Executive\, having worked with a number of leading brands\, including McDonald’s\, HBC\, Bell Mobility\, Superior Propane\, LoyaltyOne (Airmiles)\, Enercare Home Services and Carrot Rewards. \nLorne has an MBA in Marketing & Finance from the Schulich School of Business\, a Leadership Designation Certification from The Niagara Institue of Leadership Development Program\, and is a registered Chartered Marketer. \nGuest: Richard Boire\, president of Boire Analytics \nRichard Boire’s experience in predictive analytics and data science dates back to 1983\, when he received an MBA from Concordia University in Finance and Statistics. \nHis initial experience at organizations such as Reader’s Digest and American Express allowed him to become a pioneer in the application of predictive modelling technology for all database and CRM type marketing programs. This extended to the introduction of models which targeted the acquisition of new customers based on return on investment. \nWith this experience\, Richard formed his own consulting company back in 1994 which was called the Boire Filler Group\, a Canadian leader in offering analytical and database services to companies seeking solutions to their existing predictive analytics or database marketing challenges. \nRichard is a recognized authority on predictive analytics and is one of the most experienced practitioners in Canada\, with expertise and knowledge that is difficult\, if not impossible to replicate in Canada. This expertise has evolved into international speaking assignments and workshop seminars in the U.S. \, England\, Eastern Europe\, and Southeast Asia. \nWithin Canada\, he gives seminars on segmentation and predictive analytics for such organizations as Canadian Marketing Association (CMA)\, Direct Marketing News\, Direct Marketing Association Toronto\, Association for Advanced Relationship Marketing(AARM.) and Predictive Analytics World(PAW). His written articles have appeared in numerous publications such as Direct Marketing News\, Strategy Magazine\, and Marketing Magazine\, Predictive Analytics Times\, and the Canadian Marketing Association.. He has taught applied statistics\,data mining and database marketing at a variety of institutions across Canada which include University of Toronto\, Concordia University\, George Brown College College\,Seneca College\, and Centennial College. Richard was Chair at the CMA’s Customer Insight and Analytics Committee and sat on the CMA’s Board of Directors from 2009-2012. . He has chaired numerous full day conferences on behalf of the CMA(the 2000 Database and Technology Seminar as well as the 2002 Database and Technology Seminar and the first-ever Customer Profitability Conference in 2005. He has chaired the Predictive Analytics World conferences in both 2013 and 2014 which were held in Toronto.. \nHe has co-authored white papers on the following topics: ‘Best Practices in Data Mining’ as well as ‘Customer Profitability: The State of Evolution among Canadian Companies’. His publications include: \n• Is predictive analytics really that accurate for marketers- Journal of Marketing Analytics-May2013• Artificial intelligence(AI)\, automation\, and its impact on data science-Conference: 2017 IEEE International Conference on Big Data (Big Data)• Understanding AI in a world of big data-Big Data and Information Analytics(American Institute of Mathematical Sciences-Jan.2018) \nIn Oct. of 2014\, his new book on “Data Mining for Managers-How to use Data(Big and Small) to Solve Business Problems” was published by Palgrave Macmillan. \nIn March of 2016\, Boire Filler Group was acquired by Environics Analytics where his role was senior vice-president. \nIn Sept 2019\, he launched his new company: Boire Analytics URL:https://responsema.org/event/cmos-challenges-with-a-i/ CATEGORIES:A.I. ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/10/CMO-Challenges1.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201201T110000 DTEND;TZID=America/Toronto:20201201T120000 DTSTAMP:20260413T182822 CREATED:20201119T154553Z LAST-MODIFIED:20201201T223018Z UID:7037-1606820400-1606824000@responsema.org SUMMARY:Email for the Future DESCRIPTION:More than 270B emails are sent each day and are the center of many consumer and enterprise workflows. However\, the content within these messages is still limited – messages are static\, can become out of date\, and are not actionable without opening a browser. \nWith this in mind\, dynamic mail was created. Dynamic mail modernizes and enhances email by facilitating the creation of messages that deliver and update real-time information and allow consumers to take interactive actions directly within the email. This technology enables email senders to provide more engaging\, interactive\, and actionable user experiences while keeping users safe. \nJoin an expert from Gmail to learn how major brands have already seen a 100% increase in clicks using this technology and how you can engage your audiences in a new way. \n\nJon Harmer\, Lead Product Manager\, AMP Email\, Google\nJon is a Product Manager at Google on the Gmail team. His team builds platform and extensibility features that enable rich integrations with GSuite\, including AMP for Email. Prior to Google\, Jon worked for 20+ years as an executive leading product management and marketing teams. He served as a mentor to startups at Atlanta Tech Village and Techstars and co-founded LaaSer Critical Communications. Jon resides outside of Toronto\, Canada. \n \nModerated by Matthew Vernhout\, VP Deliverability\, Netcore @NetcoreSolution / @emailkarma \nMatthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with two decades of experience in email marketing. Matthew is Netcore’s Vice President Deliverability North America\, a digital marketing and privacy advocate\, the chairperson of the Email Experience Council (eec)\, director at large with the Coalition Against Unsolicited Commercial Email (CAUCE)\, Marketing Chair with the AuthIndicators Working Group\, founder of the Canadian Email Summit\, and co-founder of Privacy Summit North. He is a trusted industry expert\, recognized as the 2019 EEC thought-leader of the year\, speaking frequently at email marketing and technology conferences around the globe\, and maintaining his celebrated blog\, EmailKarma.net. \n \n  URL:https://responsema.org/event/email-for-the-future/ ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/11/emaila.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201217T130000 DTEND;TZID=America/Toronto:20201217T140000 DTSTAMP:20260413T182822 CREATED:20201207T151316Z LAST-MODIFIED:20201214T141846Z UID:7119-1608210000-1608213600@responsema.org SUMMARY:CPPA: The Good. The Bad. The Ugly. DESCRIPTION:An early assessment of our proposed new privacy law – Bill C-11\nOur government addressed the long awaiting updates to PIPEDA in mid-November. The first read of the CPPA was through a filter of “being curious”. The next few reads we focussed on “Consent” and “strong enforcement” and it left us with more questions than answers. It is early in the process but with more than 5 years to decide what to include and what not to\, I am more than a little troubled by what I see/read. I will walk you through some specific concerns that the Response Marketing Association will do our best to present to the ETHI Committee as they seek to move the Bill through the parliamentary system. URL:https://responsema.org/event/cppa-the-good-the-bad-the-ugly/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/12/CPPA-1.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210126T100000 DTEND;TZID=America/Toronto:20210126T110000 DTSTAMP:20260413T182822 CREATED:20210119T164108Z LAST-MODIFIED:20210119T164315Z UID:7295-1611655200-1611658800@responsema.org SUMMARY:Measuring Success: 26x ROI with a single solution DESCRIPTION:Date: Tuesday 26th of January   |  Time: 10:00 am (EST) / 4:00 pm (CET)   |   Using GoToWebinar \nWith thousands of products\, Lisen.dk needed to make it easier for customers to find the items they were looking for. They also wanted to maximize up- and cross-selling opportunities. In this live webinar\, we’ll delve into an A/B test Symplify carried out on the Danish store’s website\, testing performance before and after two Findify solutions were implemented. \nThe results? \nAn ROI of 26 times their initial investment in Findify and Lisen.dk’s overall store revenue increased by 7%. Join us for an afternoon in the sign of experimentation and A/B testing. URL:https://responsema.org/event/measuring-success-26x-roi-with-a-single-solution/ CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/01/shutterstock_463473797-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210210T120000 DTEND;TZID=America/Toronto:20210210T130000 DTSTAMP:20260413T182822 CREATED:20210128T162047Z LAST-MODIFIED:20210210T190518Z UID:7343-1612958400-1612962000@responsema.org SUMMARY:Social Media Trends DESCRIPTION:Join our sponsor and this expert panel as our President Lorne Solway moderates this session on social media trends. This pandemic has changed many things\, including how people are interacting with social media. Topics we will cover include : \n• How Covid has changed the playing field\, recognizing shifting consumer behaviours?\no Social Media – messaging etc.\no Increasing Role of Influencers\no Social Commerce i.e Tik Tok\n• Impact of technologies – Augmented / Virtual\, AI\n• Data – Privacy Laws\, Best Practices\n• Eroding trust on social media platforms\no Content for Good\no Self Aware Marketing\n• Social Media Spend\no Spend Variance since Covid\no Lifecycle stage of platform – decision criteria for organic vs. paid\no Optimum Social Media Mix – based on targeted demographic profiles\n• Biggest Myths of Social Media\n• Brands that are optimally harnessing Social Media i.e Wendy’s\n• Social – political messaging \n \n\nModerator: Lorne Solway\, president of RMA\nLorne is President & an Executive Board Member of the Response Marketing Association\, is Global VP Marketing & Customer Experience for Kognitiv Corporation and is Managing Director of Upper Post Consulting Group – a boutique Strategy and Marketing Consultancy. Lorne has 25+ years experience as a Senior Marketing & Loyalty/CRM Executive\, having worked with a number of leading brands\, including McDonald’s\, HBC\, Bell Mobility\, Superior Propane\, LoyaltyOne (Airmiles)\, Enercare Home Services\, Carrot Rewards & Kognitiv Corporation.\nLorne has an MBA in Marketing & Finance from the Schulich School of Business\, a Leadership Designation Certification from The Niagara Institute of Leadership Development Program\, and is a registered Chartered Marketer. \n \nGuest: Andrew Jenkins\, President of Volterra\, a social media marketing agency. \nHe has spent the last twenty-five years working in Information and Communication Technology (ICT) spanning social media\, wireless\, and e-business. Over his career\, Andrew has worked with a diverse list of companies in North America and Europe\, including Britain’s National Endowment for Science\, Technology\, and the Arts (NESTA); Rogers; Bell Canada; InfoSpace; Compaq; and RBC. \nHe holds a BA in Economics from Laurentian University\, a BFA in Film Production from York University\, and an MBA from the Rotman School of Management at the University of Toronto. He has taught social media strategy for enterprises at the University of Toronto’s School of Continuing Studies for that last seven years. \n \nGuest: Sury Kim \nSury is currently the Director of Strategy at The Fourth Agency\, leading advanced efforts in engaging social/digital content for brands across North America.  She is also helping to build the next brands of the future through The MRKT venture studios.  With over 10 years+ experience working for some of the world’s most-loved brands in the industry and building progressive new brands from the ground up\, she has worn many hats throughout her career and delivered on many complex and integrated projects across the board.  Her passion for research and problem solving is deeply rooted in curiosity\, her creative spirit and passion for making new things that breakthrough.  Career highlights include successful campaigns and support leading to multiple awards and the acquisition of Cholula Hot Sauce (twice!) in recent years.  Sury has a demonstrable history of identifying new opportunities in content as new innovations emerge and cultural trends shift.  Her background in industrial design brings a fresh perspective to building breakthrough brand narratives & creative executions deeply rooted in data\, cultural insights and deep consumer analysis for her clients today. \n  \n \nGuest: Laurie Dillon-Schalk\, Founder\, Social Wisdom \nWith a background in e-commerce\,  digital & social media strategy\, Laurie brings over 15 years of digital strategy & insight leadership within advertising & marketing landscapes. Laurie has led the strategy behind large scale end to end social media activations for over 12 years including some of the most well known brand social media efforts including Cholula Hot Sauce\, Country Crock\, Ricola\, Canopy Growth\, OREO\, Dove Men + Care as well as deep patient journey studies in covid\, asthma\, mental health\, chronic illness and cancer.  Today\, Laurie runs a boutique data intelligence agency called Social Wisdom – using advanced data intelligence to identify shorter paths to growth for brands and organizations. \nAs a volunteer\, in 2020\, Laurie co-founded a non-profit called Conquer Covid19 to get desperately needed PPE across the country.  Her volunteer efforts helped raise $2.38M and distributed 2.3M items of PPE. \n  \n  URL:https://responsema.org/event/social-media-trends/ CATEGORIES:Social Media Marketing ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/01/feb10_email-1.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210303T130000 DTEND;TZID=America/Toronto:20210303T140000 DTSTAMP:20260413T182822 CREATED:20210213T212931Z LAST-MODIFIED:20210313T165042Z UID:7459-1614776400-1614780000@responsema.org SUMMARY:CPPA: A Check-list for Compliance DESCRIPTION:DX3 Session on Privacy \nIn this session we will examine the various activities a business should consider prior to the Consumer Privacy Protection Act (CPPA) becoming law and coming into force.  CPPA requires all companies\, regardless of size\, to review and change current practices and processes regarding the capture\, storage\, processing sharing and deleting individuals personal data. A consent based law\, the CPPA requires you to have consent for processing data\, with some exceptions. \nJoin Derek Lackey\, CIPM and Chairman of the Response Marketing Association and Managing Director of Newport Thomson as he walks you through a check-list of changes required in order two come into compliance with this new law\n\n \n. URL:https://responsema.org/event/cppa-a-check-list-for-compliance/ LOCATION:DX3\, Canada CATEGORIES:Privacy ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/02/Mar3_CPPA.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210304T130000 DTEND;TZID=America/Toronto:20210304T140000 DTSTAMP:20260413T182822 CREATED:20210127T150625Z LAST-MODIFIED:20210308T213906Z UID:7328-1614862800-1614866400@responsema.org SUMMARY:Digital Ad Fraud - Is It Real? DESCRIPTION:Dr Augustine Fou\, Ad Fraud Investigator and outspoken advocate of protecting brand’s advertising investments\, joins Lorne Solway\, Co-President of the Response Marketing Association to discuss the current state of digital ad fraud and how a marketer can ensure their investments reach their target audience – not a bunch of Bots or criminals. Organized crime has taken an active role in digital advertising and is stealing as much as 50% of every dollar invested in programmatic and RTB media buying. This promises to be an eye-opening session for marketers who think they are buying legitimate digital ads.\n\n\nDr. Augustine Fou is a digital marketer of 25 years\, and currently an independent cybersecurity and ad fraud investigator. Dr. Fou was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group\, a $100 million agency group. Dr. Fou taught digital marketing at NYU and Rutgers University. He got his PhD\, at the age of 23\, in Materials Science & Engineering from MIT. URL:https://responsema.org/event/digital-ad-fraud-is-it-real/ LOCATION:DX3\, Canada ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/01/Fou-Bio-Photo-large.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210407T120000 DTEND;TZID=America/Toronto:20210407T130000 DTSTAMP:20260413T182822 CREATED:20210329T130124Z LAST-MODIFIED:20210413T160825Z UID:7745-1617796800-1617800400@responsema.org SUMMARY:CPPA: A Checklist for Compliance DESCRIPTION:Join us as the President of the Response Marketing Association\, Lorne Solway interviews Derek Lackey\, Managing Director of Newport Thomson regarding the preparations every organization in Canada must plan for due to Bill C-11. This new law designed to “build trust in an online world” brings significant changes to how organizations deal with an individual’s personal data. They will discuss the Good. The Bad and the downright Ugly. URL:https://responsema.org/event/cppa-a-checklist-for-compliance/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/03/april7_CPPA-1.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210602T120000 DTEND;TZID=America/Toronto:20210602T130000 DTSTAMP:20260413T182822 CREATED:20210419T165219Z LAST-MODIFIED:20210506T184433Z UID:7917-1622635200-1622638800@responsema.org SUMMARY:The Impact of Culture & Leadership on Brands DESCRIPTION:Join us as the President of the Response Marketing Association\, Lorne Solway interviews Hilton Barbour\, regarding the impact that culture of an organization has on the brand. Marketers must be aware of this critical issue and how it affects consumer buying decisions in the bricks & mortar world as well as online. \n \n\n\nWHO IS HILTON BARBOUR? \nA marketing and communications strategist by trade\, I have witnessed the incredible impact that Strategy has on Culture. And vice versa. I firmly believe that no organization can succeed if they consider Strategy and Culture as separate disciplines. Having worked with some of the world’s most demanding Fortune 100 companies and some of the feistiest start-ups\, I bring a unique perspective to every engagement. URL:https://responsema.org/event/the-impact-of-culture-leadership-on-brands/ ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/04/june2-e1620327283983.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210914T130000 DTEND;TZID=America/Toronto:20210915T173000 DTSTAMP:20260413T182822 CREATED:20210707T142817Z LAST-MODIFIED:20210805T005614Z UID:8179-1631624400-1631727000@responsema.org SUMMARY:Canadian Email Summit 2021 DESCRIPTION:A place where the best email marketers gather to exchange ideas and the latest trends in email marketing in Canada. Join Matthew Vernhout\, the Response Marketing Association and the best and brightest email marketers as we unpack the important topics that affect email marketing today. It has been an adventure for all of us this past 18 months! Hang in there and catch up on all things email at our 3rd annual Canadian Email Summit! \n  \nFor your convenience (and so you can get a little work done on those days) we have scheduled speakers across two afternoon sessions starting Sept 14 at 1:00PM. \nCheck out our speaker line up and Schedule \nRegister now and take advantage of the early bird rate! URL:https://responsema.org/event/canadian-email-summit-2021/ CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2021/07/1140-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211102T110000 DTEND;TZID=America/Toronto:20211102T120000 DTSTAMP:20260413T182822 CREATED:20211020T170253Z LAST-MODIFIED:20211102T180516Z UID:8451-1635850800-1635854400@responsema.org SUMMARY:Consent - A Precious Corporate Asset DESCRIPTION:Tuesday\, November 2\, 2021 11:00AM EST\n\nAs there has been little reason for most organizations to track and record specific consents\, few have automated those processes.\n\nQuebec’s new Bill 64 will change that for organizations operating in Canada. Compliance requires every organization to prove consent when processing personal data. Join David McInerney from Syrenis and Derek Lackey\, Chairman of the Response Marketing Association and Managing Director of Newport Thomson as they discuss the new privacy landscape and opportunities for organizations to rebuild trust in a digital world.\n\nWho should attend? Senior leaders in Marketing\, Operations\, Risk Management.\n\nWhat you will learn:\nWhat the new rules for consent are\nWhat exceptions are included\nThe operational benefits of automating consent\nThe date Bill 64 will come into force (you still have time but you must use it wisely)\n\n\n \n\n\nView the Slides – Consent Under Bill 64 URL:https://responsema.org/event/consent-a-precious-corporate-asset/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/10/02.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211123T110000 DTEND;TZID=America/Toronto:20211123T120000 DTSTAMP:20260413T182822 CREATED:20211111T201636Z LAST-MODIFIED:20211123T184459Z UID:8518-1637665200-1637668800@responsema.org SUMMARY:Bill 64 - The Impact on Canadian Businesses DESCRIPTION:Chasing data protection and privacy laws and updating the organization’s Privacy Management Programme has been exhausting for many privacy and risk management professionals. And now Quebec has changed the landscape here in Canada. They have passed a law that some have stated\, “brings the GDPR to Canada”. Just as California sets the privacy standard for the US\, Bill 64 has set a new standard for Canada – one that has strong enforcement capabilities\, unlike our Federal law (PIPEDA). With fines up to $25M or 4% or an organization’s global revenue\, Quebec has taken the privacy of their citizen’s personal data seriously. \nJoin Derek Lackey\, Managing Director of Newport Thomson\, CyberNB’s privacy partner as he explains in plain language what every organization regardless of size or industry will be required to do. \nDEREK LACKEY\, CIPM\nDerek is Managing Director of Newport Thomson\, a data protection & privacy Trusted Advisory firm based in Toronto. With more than 30 years of marketing and advertising experience\, he is focussed on data protection & privacy and its effect on organizations. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians\, he looks to simplify the implementation of new data management practices within organizations. \nHe is very active in the privacy community chairing the Guidance Committee\, Canadian Advisory Council – GDPR\, co-chair\, IAPP Toronto Chapter – 2020/2021\, committee member on ISO 31700 – Privacy by Design for Consumer Products\, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative. Derek is also active in the Data Collaborative Alliance. \n \n  URL:https://responsema.org/event/bill-64-the-impact-on-canadian-businesses/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/11/NT_banner_1146px_v2.jpg ORGANIZER;CN="Newport Thomson":MAILTO:info@newportthomson.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220323T110000 DTEND;TZID=America/Toronto:20220323T120000 DTSTAMP:20260413T182822 CREATED:20211116T142458Z LAST-MODIFIED:20220324T170044Z UID:8540-1648033200-1648036800@responsema.org SUMMARY:Quebec Bill 64: Impact on Direct Marketing DESCRIPTION:Join Derek Lackey\, Chair of the Response Marketing Association\, Abigail Dubiniecki of My InHouse Lawyer and Constantine Karbaliotis\, of nNovation as they do a deep dive into consent and data governance under Bill 64. They explore the potential impacts on direct marketing for organizations of all types and sizes. This is a session every marketer who does business in Canada needs to hear. \nWho Should Attend:\nAll marketers who use any data driven marketing (direct mail\, email marketing\, telemarketing\, etc.) \nWhat you will learn:\nThe new rules of consent in Canada… \nHow Quebec’s Bill 64 impacts all of Canada… \nWhat changes you will have to make to your data management processes… \nWhen you have to make these changes by… \nWatch the recorded Session \n \n  \nSPEAKERS\nAbigail Dubiniecki – Data Privacy Specialist @My InHouse Lawyer \nAbigail is speaker\, educator\, writer and lawyer specializing in EU and Canadian privacy law and licensed in Quebec and Ontario. She is passionate about all aspects of data privacy\, from data strategy to data justice\, to privtech\, to adtech to emerging tech and\, most recently\, Indigenous Data Sovereignty. As a Data Privacy Specialist with My Inhouse Lawyer in the UK and privacy consultant to a range of Canadian clients\, Abigail has built a transatlantic practice focused on helping clients of all sizes and stripes navigate the tricky regulatory terrain on both sides of the pond. A founding member of MyData Canada\, she aims to make privacy-focused and human-centric next-gen tech mainstream. Abigail takes a commercial\, risk-based approach that goes beyond compliance to develop robust\, sustainable privacy programs that blend legal\, technological and operational dimensions. You can learn more about Abigail on LinkedIn\n\nConstantine Karbaliotis\, Counsel at nNovation LLP \nI am a passionate and experienced certified privacy professional. I have been a privacy officer for two multinationals\, and have a law degree and IT skills\, with extensive practical international experience. I help organizations to understand how to build and manage privacy programs (such as: policy development and procedures/standards; implementing PIA/PbD programs; vendor privacy management; breach management and response; addressing notice\, consent and data subject rights issues; and contract issues such as data transfer agreements and security/privacy addenda). I have helped organizations meet privacy challenges and obligations via a practical and consultative approach. I have attained numerous privacy professional certifications from the IAPP (CIPP/US\, CIPP/E\, CIPP/IT\, CIPP/C\, CIPM\, and FIP)\, and ISACA’s CDPSE designation. I regularly speak\, instruct and participate at privacy events internationally. I also teach part-time at the University of Toronto School of Continuing Studies. \nDerek Lackey\, CIPM – Managing Director @Newport Thomson \nDerek is Managing Director of Newport Thomson\, a data protection & privacy Trusted Advisory firm based in Toronto. With more than 30 years of marketing and advertising experience\, he is focussed on data protection & privacy and its effect on the brand. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians\, he looks to simplify the implementation of new data management practices within organizations. He is very active in the privacy community chairing the Guidance Committee\, Canadian Advisory Council – GDPR\, co-chair\, IAPP Toronto Chapter – 2020/2021\, committee member on ISO 31700 – Privacy by Design for Consumer Products\, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative.\n  URL:https://responsema.org/event/quebec-bill-64-impact-on-direct-marketing/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2021/11/NT_banner_1200px_rma-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220420T110000 DTEND;TZID=America/Toronto:20220420T120000 DTSTAMP:20260413T182822 CREATED:20220323T190212Z LAST-MODIFIED:20220420T172754Z UID:8846-1650452400-1650456000@responsema.org SUMMARY:The Practical Application of Bill 64’s NEW Consent Rules DESCRIPTION:Quebec just passed Bill 64 and the first stage comes into force this September. Most of you think “That’s Quebec\, what does it have to do with me?”. If you operate across Canada\, chances are 25% of your database consists of Quebec residents. So Bill 64 applies. And Bill 64 says in order to use an individual’s personal information you must have a contract or meaningful consent. The Privacy Commissioner states that 72% of Canadians do not trust businesses with their personal data. Is this a perfect storm for marketers? They need consent\, but consumers do not want to give it. What is a marketer to do? Tune in as our panel discuss the options available under this tough new law. \n  \n \nSpeakers: \nDerek Lackey\, Chairman\, Response Marketing Association \nConstantine Karbaliotis\, Privacy Counsel\, nNovations \nNeil Beaton\, VP\, DRTCyber URL:https://responsema.org/event/the-practical-application-of-bill-64s-new-consent-rules/ CATEGORIES:Privacy ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220616T000000 DTEND;TZID=America/Toronto:20220616T000000 DTSTAMP:20260413T182822 CREATED:20220616T124938Z LAST-MODIFIED:20220616T125040Z UID:9058-1655337600-1655337600@responsema.org SUMMARY:Data Governance Summit North DESCRIPTION:The Canadian data and privacy landscape has changed… \n\n\n\n\n\nFor organizations everywhere—regardless of industry\, size\, or area of focus—data governance has reached a critical inflection point. It has long been established as a vital area of risk management predicated on achieving regulatory compliance\, maintaining data privacy\, and ensuring ongoing sustainability of data as an enterprise asset. \nToday\, however\, it’s growing beyond its risk management capabilities to boldly enter the arena of business operations as one of the most viable constructs for either determining or influencing data-driven action. Moreover\, recent developments have enabled it to do so dynamically\, almost instantly\, and potentially with as much sway as the downstream analytics and resulting decision-making that inevitably follows. \nOur Data Governance Summit North will explore trends impacting the marketplace in 2022. Organizations who operate across Canada will be focused on compliance to meet the requirements of a rapidly changing market of data privacy regulations as well as improving data management\, performance\, and efficiency related to data governance tasks. \nEvery organization has to re-think how they manage personal information. Our speakers are many of the best minds in Data Governance\, so register early. \nWhat we will cover: \nThe changing Canadian privacy landscape – what every executive needs to know. Quebec just set a new privacy standard for organizations who operate across Canada and our Federal laws are in the process of changing. Our experts will explain the new obligations for organizations who collect\, store\, use\, share and delete personal data. \nAn Overview of Canada’s Changing Privacy Landscape – including the impact on how collect and use personal information going forward \nWhat Compliance Looks Like – an examination of the new obligations for businesses \nManaging Consent in this new Environment – Gaining consent when the consumer is hesitant to trust \nChanging Data Practices – Examining the practices that will have to change \nUsing Zero-Party Data – exploring how to optimize the use of Zero-Party Data \nThe Future of Data for Marketers – a panel of experts discuss where this is all heading \nREGISTER NOW URL:https://responsema.org/event/data-governance-summit-north/ ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/06/eventbrite-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T090000 DTEND;TZID=America/Toronto:20220913T170000 DTSTAMP:20260413T182822 CREATED:20220705T170028Z LAST-MODIFIED:20220906T165213Z UID:9068-1663059600-1663088400@responsema.org SUMMARY:Data Governance Summit North DESCRIPTION:For organizations everywhere—regardless of industry\, size\, or area of focus—data governance has reached a critical inflection point. It has long been established as a vital area of risk management predicated on achieving regulatory compliance\, maintaining data privacy\, and ensuring ongoing sustainability of data as an enterprise asset. \nToday\, however\, it’s bounding beyond its risk management capabilities to boldly enter the arena of operations as one of the most viable constructs for either determining or influencing data-driven action. Moreover\, recent developments have enabled it to do so dynamically\, almost instantly\, and potentially with as much sway as the downstream analytics and resulting decision-making that inevitably follows. \nOur Data Governance Summit North will explore trends impacting the marketplace in 2022. Organizations who operate across Canada will be focused on compliance to meet the requirements of a rapidly changing market of data privacy regulations as well as improving data management\, performance\, and efficiency related to data governance tasks. \nEvery organization has to re-think how they manage personal information. Our speakers are many of the best minds in Data Governance\, so register early. \nWhat we will cover: \nThe changing Canadian privacy landscape – what every executive needs to know. Quebec just set a new privacy standard for organizations who operate across Canada. Our experts will explain the new obligations for organizations who collect\, store\, use\, share and delete personal data. \n9:15 am – 10:15 am \nZero-Party Data – 101\n\n10:30 am – 11:30 am\nCompliance and Automation (Panel) – I have to do what? By when? Help!\n\n11:30 am – 12:30 pm \nAn Overview of Canada’s Changing Privacy Landscape (Panel)\n\n12:30 – 1:00 pm   Lunch break\n\n1:00 pm – 2:00 pm\nConsent and The Quebec Private Sector Act (Discussion)\n\n2:15 pm – 3:15 pm\nChanging Data Practices\n\n3:30 pm – 4:30 pm\nExploring Dataware\n  URL:https://responsema.org/event/data-governance-summit-north-2/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T091500 DTEND;TZID=America/Toronto:20220913T101500 DTSTAMP:20260413T182822 CREATED:20220715T132507Z LAST-MODIFIED:20220724T003942Z UID:9123-1663060500-1663064100@responsema.org SUMMARY:Zero Party Data 101 DESCRIPTION:Join us as Stephen Barr of Kognitiv joins us to walk us through what is meant by Zero Party Data and why it is important. Zero-party data\, as Forrester defines it\, is data that a customer “intentionally and proactively shares with a brand.” Contrast this with third-party data\, which is data collected from external sources\, often without the customer’s knowledge or explicit consent. \nKognitiv is well on down the road of working with brands to collect and optimize zero party data. Learn how you might apply this in your own situation and why the future of zero party data is bright. URL:https://responsema.org/event/zero-party-data-101/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T103000 DTEND;TZID=America/Toronto:20220913T113000 DTSTAMP:20260413T182822 CREATED:20220706T143803Z LAST-MODIFIED:20221130T160757Z UID:9087-1663065000-1663068600@responsema.org SUMMARY:I have to do what? By when? Help! DESCRIPTION:Many regions have introduced new laws and enforcement strategies for the private sector and public bodies regarding their citizens’ privacy and data protection rights. Canada is no different\, and Sept 21st looms. \nBut how does an organization know what compliance with these laws look like? How do you know what to automate and what to do manually? Which current practices must change and why?  \nYour organization may be breaking the law\, without even being aware of it! The more regions your organization operates in\, the more complex compliance becomes.  \nJoin Wayne Matus and Richy Glassberg of Safeguard Privacy as they show you how they have automated a clear path to compliance with privacy and data protection laws around the world. \n \n  \n  \nKaaren Shalom \nVice President\, Chief Privacy Officer for Sirius XM Radio Inc \n \nKaaren Shalom serves as Vice President\, Chief Privacy Officer for Sirius XM Radio Inc. She is responsible for policy and regulatory matters concerning the privacy of personal information collected and processed by the Sirius XM portfolio of companies\, including its eponymous satellite and streaming audio businesses along with Pandora Media\, Sirius XM Connected Vehicle Services’ telematics offerings\, the global adtech company AdsWizz\, and a dynamic portfolio of podcast companies that include Stitcher and Simplecast. Kaaren advises product\, marketing\, engineering and business development teams throughout the enterprise on data protection\, privacy rules\, regulations\, compliance and policies\, and governance of collection\, use and handling of consumer and employee personal data\, as well as on matters related to sales and delivery of advertising on both demand and supply sides. Prior to Sirius XM\, Kaaren practiced commercial and intellectual property litigation with an Am Law 100 Tier 1 intellectual property law firm. Before joining the legal profession\, she served for over nine years as the head of the digital marketing division for Paramount Pictures’ Motion Picture Marketing group\, where she helped lay the cornerstones for marketing and content distribution on the Internet with digital marketing campaigns for over ninety theatrical movie releases. Kaaren received her J.D. from SMU Dedman School of Law\, where she graduated magna cum laude\, and holds a master’s degree in anthropology and film from University of Southern California. \n  \nRichy Glassberg \nSafeguard Privacy\, Co-Founder & CEO \nA 25-year digital media pioneer Richy has led seven startups: three inside of big media companies\, four outside. Richy now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands\, agencies\, and media companies. In his role as CEO/COO at Medialets\, Richy pivoted & sold the company to WPP. Richy was on the founding team of CNN.com\, the CEO/Founder of Phase2Media\, a co-founder of IAB\, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN\, Turner Broadcasting\, and News Corp. \n  \nWayne Matus \nSafeguard Privacy\, Co-Founder\, General Counsel & EVP \nWayne is General Counsel\, EVP and Co-Founder of SafeGuard Privacy LLC\, a SaaS privacy compliance company. Previously\, from 2012-2018\, Managing Director UBS AG Senior legal officer accountable for the collection\, transfer\, processing\, review and analysis of data for all significant Legal\, Investigations\, Privacy and Compliance matters for the bank globally\, including eDiscovery\, Information Governance\, Data Privacy and Cyber Security. From 2007-2012 he was an Equity Partner and Group Head at Pillsbury Winthrop for the Information Law and Electronic Discovery Practice Group and co-Group Head for the Privacy Law Practice Group.  Each practice group was ranked by Chambers & Partners as among the world’s leading practices and he was singularly recognized by Chambers & Partners as one of the world’s best lawyers in each practice.  \nHonor and Awards: Chambers and Partners | Privacy & Data Security: eDiscovery—Global USA (First Tier); Chambers and Partners | Litigation: eDiscovery—National (First Tier); Boris Kostelanetz President’s Medal\, New York County Lawyers Association\, for dedication and service to the legal profession; Burton Award for Distinguished Legal Writing\, The Burton Foundation (Library of Congress); Steering Committee\, Sedona Conference Working Group 6\, International Electronic Information Management\, Discovery and Disclosure; Faculty\, Sedona Conference Working Group 11-Data Privacy and Security; Faculty\, Sedona Conference Working Group 1—Electronic Document Retention and Production; Faculty\, Sedona Conference Working Group 6—International Electronic Information Management\, Discovery and Disclosure; The Legal 500 | Technology: Data Protection and Privacy\, US \n  \n  URL:https://responsema.org/event/i-have-to-do-what-by-when-help-2/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T113000 DTEND;TZID=America/Toronto:20220913T123000 DTSTAMP:20260413T182822 CREATED:20220705T183937Z LAST-MODIFIED:20220724T003728Z UID:9079-1663068600-1663072200@responsema.org SUMMARY:An Overview of Canada’s Changing Privacy Landscape DESCRIPTION:Join Derek Lackey\, Chair of the Response Marketing Association\, Abigail Dubiniecki of My InHouse Lawyer\, Sharon Bauer\, Founder of Bamboo Data Consulting and Constantine Karbaliotis\, of nNovation as they do a deep dive into consent and data governance under Bill 64. In this panel\, they explore the potential impacts on direct marketing for organizations of all types and sizes. This is a session every marketer who does business in Canada needs to hear. \nWho Should Attend:\nAll marketers who use any data driven marketing (direct mail\, email marketing\, telemarketing\, etc.) \nWhat you will learn:\nThe new rules of consent in Canada… \nHow Quebec’s Bill 64 impacts all of Canada… \nWhat changes you will have to make to your data management processes… \nWhen you have to make these changes by… \n \n  \n  \n  \nAbigail Dubiniecki – Data Privacy Specialist@My InHouse Lawyer\n  \nAbigail is speaker\, educator\, writer and lawyer specializing in EU and Canadian privacy law and licensed in Quebec and Ontario. She is passionate about all aspects of data privacy\, from data strategy to data justice\, to privtech\, to adtech to emerging tech and\, most recently\, Indigenous Data Sovereignty. As a Data Privacy Specialist with My Inhouse Lawyer in the UK and privacy consultant to a range of Canadian clients\, Abigail has built a transatlantic practice focused on helping clients of all sizes and stripes navigate the tricky regulatory terrain on both sides of the pond. A founding member of MyData Canada\, she aims to make privacy-focused and human-centric next-gen tech mainstream. Abigail takes a commercial\, risk-based approach that goes beyond compliance to develop robust\, sustainable privacy programs that blend legal\, technological and operational dimensions. You can learn more about Abigail on LinkedIn\n\nConstantine Karbaliotis\, Counsel at nNovation LLP\n \nI am a passionate and experienced certified privacy professional. I have been a privacy officer for two multinationals\, and have a law degree and IT skills\, with extensive practical international experience. I help organizations to understand how to build and manage privacy programs (such as: policy development and procedures/standards; implementing PIA/PbD programs; vendor privacy management; breach management and response; addressing notice\, consent and data subject rights issues; and contract issues such as data transfer agreements and security/privacy addenda). I have helped organizations meet privacy challenges and obligations via a practical and consultative approach. I have attained numerous privacy professional certifications from the IAPP (CIPP/US\, CIPP/E\, CIPP/IT\, CIPP/C\, CIPM\, and FIP)\, and ISACA’s CDPSE designation. I regularly speak\, instruct and participate at privacy events internationally. I also teach part-time at the University of Toronto School of Continuing Studies.\n\nSharon Bauer\n\nSharon Bauer is the founder of Bamboo Data Consulting\, a privacy and security consulting firm. Sharon provides creative and strategic advice on how to operationalize privacy to demonstrate compliance\, promote a privacy culture\, and build trust with consumers and partners. She builts privacy programs to help companies meet their business goals and strategies\, while still respecting privacy and using data responsibly. Sharon acts as a virtual Chief Privacy Officer for several companies.\n\nSharon has worked with businesses of all sizes\, from startups to multinational corporations in industries such as technology\, financial services\, telecommunication\, healthcare\, education\, marketing and retail.\n\nSharon frequently speaks and publishes on emerging privacy trends and technologies. She was a litigator for 10 years and previously worked as a senior manager at KPMG.\n\n\nDerek Lackey\, CIPM – Managing Director @Newport Thomson \nDerek is Managing Director of Newport Thomson\, a data protection & privacy Trusted Advisory firm based in Toronto. With more than 30 years of marketing and advertising experience\, he is focussed on data protection & privacy and its effect on the brand. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians\, he looks to simplify the implementation of new data management practices within organizations. He is very active in the privacy community chairing the Guidance Committee\, Canadian Advisory Council – GDPR\, co-chair\, IAPP Toronto Chapter – 2020/2021\, committee member on ISO 31700 – Privacy by Design for Consumer Products\, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative. URL:https://responsema.org/event/an-overview-of-canadas-changing-privacy-landscape/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T130000 DTEND;TZID=America/Toronto:20220913T140000 DTSTAMP:20260413T182822 CREATED:20220707T165935Z LAST-MODIFIED:20220724T003629Z UID:9101-1663074000-1663077600@responsema.org SUMMARY:Consent and The Quebec Private Sector Act DESCRIPTION:David McInerney of Syrenis and Derek Lackey\, Chairman\, Response Marketing Association\,  openingly discuss the requirement to managing consent introduced by Bill 64. With new data protection and privacy laws being passed in many jurisdictions around the world (including Bill 64 in Quebec)\, organizations choosing to use personal information to personalize their marketing efforts must be able to prove consent. The challenge is: very few organizations have effective processes in place to track and record meaningful consent. Join David and Derek as they discuss the smartest and most efficient way to track\, record and prove consent in today’s marketplace. \n \n  \n  \nDavid McInerney\, Syrenis\, Commercial Manager \nA trusted and dynamic senior Business Development executive with a proven record in creating\, growing and selling complex software solutions into global markets. An inspirational team leader who consistently delivers results across the board in a highly competitive marketplace while achieving high levels of revenue growth through strong business acumen\, creative thinking and excellent relationship building skills within multiple industry verticals including; retail\, distribution\, telco\, entertainment\, government\, public sector\, education and SMB clients. Extensive experience working within multi-channel organisations\, as well as directly with partners and direct teams globally \n  \nDerek Lackey\, CIPM\, Response Marketing Association\, Chairman \nDerek is Managing Director of Newport Thomson\, a data protection & privacy Trusted Advisory firm based in Toronto.  With more than 30 years of marketing and advertising experience\, he is focussed on data protection & privacy and its effect on the brand. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians\, he looks to simplify the implementation of new data management practices within organizations.He is very active in the privacy community chairing the Guidance Committee\, Canadian Advisory Council – GDPR\, co-chair\, IAPP Toronto Chapter – 2020/2021\, committee member on ISO 31700 – Privacy by Design for Consumer Products\, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative.\nEducated in Marketing at University of Toronto\, Derek applies creativity to his business strategy while placing a strong emphasis on results.\n  URL:https://responsema.org/event/consent-and-the-quebec-private-sector-act/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T141500 DTEND;TZID=America/Toronto:20220913T151500 DTSTAMP:20260413T182822 CREATED:20220706T181252Z LAST-MODIFIED:20220917T163214Z UID:9095-1663078500-1663082100@responsema.org SUMMARY:Changing Data Practices DESCRIPTION:Alison Cross\, VP Marketing & Communication for Ontario SPCA will talk about the trials and tribulations of changing internal data practices in light of these new data protection laws. Listen to some of the experiences from a brand’s perspective. Some parts are easy\, while others are challenging\, Alison talks frankly about what it takes to implement a Privacy Management Program that serves their customers and community while complying with the new law(s) \n  \n \n  \nAlison Cross \nOntario SPCA\, VP Marketing & Communication \nAlison Cross has been in the non profit sector for over 15 years. She specializes in marketing and communications leadership\, crisis management\, and digital marketing strategies. She has a passion for helping non-profits overcome their marketing and communications challenges and regularly volunteers for various non-profits in her community\, providing training and consultations on social media engagement\, crisis management\, media relations management and strategic planning. Alison believes in the value of community engagement\, and that all community members and stakeholders have the right to be informed\, understand the issues that impact their themselves and their community and know the ways they can get involved. \nAlison is currently the VP\, Marketing & Communications with Ontario SPCA and Humane Society. She holds certificates from Schulich School of Business in Marketing and Communications Leadership and Rotman School of Business in Organizational Leadership. \n  \nDerek Lackey\, CIPM \nChairman\, Response Marketing Association \n\nDerek is Managing Director of Newport Thomson\, a data protection & privacy Trusted Advisory firm based in Toronto.  With more than 30 years of marketing and advertising experience\, he is focussed on data protection & privacy and its effect on the brand. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians\, he looks to simplify the implementation of new data management practices within organizations. \nHe is very active in the privacy community chairing the Guidance Committee\, Canadian Advisory Council – GDPR\, co-chair\, IAPP Toronto Chapter – 2020/2021\, committee member on ISO 31700 – Privacy by Design for Consumer Products\, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative. \n\nEducated in Marketing at University of Toronto\, Derek applies creativity to his business strategy while placing a strong emphasis on results. URL:https://responsema.org/event/changing-data-practices/ CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220913T153000 DTEND;TZID=America/Toronto:20220913T163000 DTSTAMP:20260413T182822 CREATED:20220715T140204Z LAST-MODIFIED:20220914T173730Z UID:9126-1663083000-1663086600@responsema.org SUMMARY:Exploring Dataware DESCRIPTION:Dataware simplifies the way you access\, control\, and collaborate on data.\nUse it to unlock all data\, across all applications\, and connect it in a unified data network. \nWith Dataware you can:\n– Eliminate the need to manage and maintain data for every application\n– Give users direct authorized access to view and update data\n– Share data across applications without point-to-point integration or copying data\n– Automate consistent data controls across all applications \nJoin Dan Demers\, CEO and Co-Founder of Cinchy and Chris McLellan\, Director\, Category Success\, Cinchy as they help us explore and understand the power of dataware and the impact on how we manage data within the organization \n \n  \n  \nDan DeMers\, CEO and Co-Founder\, Cinchy \nDan DeMers is the CEO and co-founder of Cinchy\, a pioneer in Dataware technology. Previously\, Dan was an IT executive at some of the largest financial institutions in the World where he was responsible for delivering mission-critical projects and technology investments. \n\nAfter realizing that half of all IT resources were wasted on integration\, he created Cinchy with a vision to simplify the enterprise and provide the rightful owners of data with universal control of their information. Dan has spoken at leading technology events including TechCrunch\, Strata NYC\, and Ai4.\n\n\n\n\n\n\n\n\nChris McLellan\, Director\, Data Collaboration Alliance\n\nChris McLellan is a data ownership advocate and community organizer who specializes in the advancement of leading-edge innovations\, particularly data-centric technologies. A veteran of #startuplife\, he has led growth teams in Europe\, the US\, and Canada at ventures backed by the likes of  Sequoia and Sir Richard Branson. In 2017 he founded Ask AI\, a podcast and free event series focused on artificial intelligence. In 2019\, he joined the Data Collaboration Alliance as Director of Operations\, a nonprofit dedicated to meaningful data ownership and global Collaborative Intelligence. URL:https://responsema.org/event/exploring-dataware/ CATEGORIES:Data ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/07/Banner-3-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20221109T110000 DTEND;TZID=America/Toronto:20221109T120000 DTSTAMP:20260413T182822 CREATED:20221004T145557Z LAST-MODIFIED:20221116T143701Z UID:9190-1667991600-1667995200@responsema.org SUMMARY:Give Your Content Some R&R: How Repurposing and Recycling Is Your Superpower DESCRIPTION:Nov 9 @ 11:00AM EST\nAs the number of social channels continues to grow\, social marketers are expected to fill each platform with a never-ending stream of content. Yet most brands don’t have limitless resources for content creation\, so smart marketers do the next best thing: repurpose existing content across several channels. In this session\, we’ll go over some best practices for creating an efficient content workflow across channels. \nYou will learn:\nWhat tools and processes to use to save time and money\nHow to gain more brand visibility by repurposing your content\nBest practices for repurposing content for each channel \n \nSpeaker \nHank Hoffmeier\, Sr Manager\, Marketing and Operations at iContact \n  \nHank is an author\, speaker\, podcast host and Sr. Manager of Client Solutions at iContact\, a Ziff Davis company. With a passion for all things digital and social\, combined with more than 20 years of experience in sales and marketing\, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. \n  URL:https://responsema.org/event/give-your-content-some-rr-how-repurposing-and-recycling-is-your-superpower/ CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2022/10/RR_banner_1146px_rma.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20221207T110000 DTEND;TZID=America/Toronto:20221207T120000 DTSTAMP:20260413T182822 CREATED:20221123T134853Z LAST-MODIFIED:20221209T175339Z UID:9220-1670410800-1670414400@responsema.org SUMMARY:Law 25: 10 New Obligations for Doing Business in Canada DESCRIPTION:Quebec’s new data protection and privacy laws are changing the landscape here in Canada. Businesses of all sizes who use personal information to conduct business across Canada will be subject to some new obligations thanks to Quebec’s new law.Join Derek Lackey\, CIPM\, Managing Director of Newport Thomson as he walks you through what you need to do before September 22\, 2023. A couple of elements came into force on September 22\, 2022\, so we will catch you up on those as well. For example; did you know the CEO is now\, by default\, in charge of all personal information collected\, used\, stored\, shared or deleted by that company? \nWho Should Attend: C-Suite\, Risk Management\, In-house Legal Counsel\, Senior marketers \nThe Benefits: You will know specifically\, what must be done in the next 10 months. URL:https://responsema.org/event/law-25-10-new-obligations-for-doing-business-in-canada/ CATEGORIES:Data,Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2022/11/RR_banner_2142px_rma-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230208T090000 DTEND;TZID=America/Toronto:20230208T100000 DTSTAMP:20260413T182822 CREATED:20230111T202650Z LAST-MODIFIED:20230111T202650Z UID:9266-1675846800-1675850400@responsema.org SUMMARY:Launch Event: ISO 31700 : Privacy By Design for Consumer Goods and Services DESCRIPTION:When and where\n\n\n\n\nDate and time: Wed\, 8 February 2023\, 14:00 – 15:00 GMT\n\n\n\n\nLocation: Online\n\n\n\n\n\n\n\n\nAbout this event\n\n\n1 hour\nMobile eTicket\n\n\n\n\nPlease join us on February 8\, 2023\, when the International Project Committee\, ISO/PC 317 – Consumer protection: privacy by design for consumer goods and services\, will hold a public webinar on \n• ISO 31700-1 Consumer protection — Privacy by design for consumer goods and services — Part 1: High-level requirements and \n• ISO TR 31700-2 Consumer protection — Privacy by design for consumer goods and services — Part 2: Use cases which are scheduled for publication on January 31st 2023. \nThe ISO 31700 series presents the first set of high-level requirements for ensuring consumer privacy is embedded into the design of a product or service\, offering protection throughout the whole life cycle. The new standards will not only facilitate compliance with regulations\, but generate greater consumer trust at a time when it is needed most. \nThe webinar will provide an overview of these standards and provide context\, as well as help stakeholders in the application of these documents. The intended audience includes business managers and owners (enterprises and SMEs)\, engineers\, consumer privacy advocates\, and technology practitioners who are involved in the design\, training\, implementation\, lifecycle operation\, or auditing of digitally enabled consumer goods and services. \nThe guest speakers will include: \nDr. Ann Cavoukian (former Information & Privacy Commissioner of Ontario\, Canada); \nJan Schallaboeck (Chair of ISO/PC317); \nMichelle Chibba (Project Editor); \nAntonio Kung (Project Editor); \nPete Eisenegger (Consumer expert). \nA full agenda will be circulated shortly before the event with the access information for the Zoom call. \nREGISTER NOW URL:https://responsema.org/event/launch-event-iso-31700-privacy-by-design-for-consumer-goods-and-services/ LOCATION:Online CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/01/Screen-Shot-2023-01-11-at-3.47.53-PM.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230418T110000 DTEND;TZID=America/Toronto:20230418T120000 DTSTAMP:20260413T182822 CREATED:20230324T140732Z LAST-MODIFIED:20230419T134858Z UID:9337-1681815600-1681819200@responsema.org SUMMARY:New Business Obligations For Using Personal Data DESCRIPTION:Quebec passed Law 25 (known as Bill 64) in September 2021 bringing it into force over a stages. This September brings almost all of the new obligations into force\, for all businesses who maintain a National data database. This does not mean you have to have a Quebec office for this tough new law to apply. 22.5% of the Canadian population lives in Quebec\, so every National database is likely 20-25% Quebec residents\, therefore Law 25 applies. \nJoin Derek Lackey\, CIPM and learn about the key new business obligations for businesses of all sizes. If you would like a copy of our PPIPS Compliance Checklist\, please email dlackey@newportthomson.com and we will send you the PDF. \nWatch the recorded session here: \n \n  URL:https://responsema.org/event/new-business-obligations-for-using-personal-data/ LOCATION:Online CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/03/Business-Obligations-copy.png ORGANIZER;CN="Newport Thomson":MAILTO:info@newportthomson.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230712T110000 DTEND;TZID=America/Toronto:20230712T120000 DTSTAMP:20260413T182822 CREATED:20230627T141828Z LAST-MODIFIED:20230712T171318Z UID:9399-1689159600-1689163200@responsema.org SUMMARY:Fostering an Innovative Environment DESCRIPTION:In order for innovation to flourish in an organization or marketplace a few conditions must be present. Join Dr. Min Basadur\, a teacher\, consultant and researcher best known for his work in applied creativity and as the developer Simplexity Thinking System for improving workplace innovation & creativity. He is president of Basadur Applied Creativity and professor emeritus of organizational behaviour and innovation at McMaster University’s Michael G. DeGroote School of Business\, and Derek Lackey\, Chairman\, Response Marketing Association as they discuss and explore the nature of innovation and the conditions required for it to flourish. \nOur Guest Speaker \nDr. Min Basadur\, a teacher\, consultant and researcher best known for his work in applied creativity and as the developer Simplexity Thinking System for improving workplace innovation & creativity. He is president of Basadur Applied Creativity and professor emeritus of organizational behaviour and innovation at McMaster University’s Michael G. DeGroote School of Business \nWatch the Recording URL:https://responsema.org/event/fostering-an-innovative-environment/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/06/1268x548Web.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230912T110000 DTEND;TZID=America/Toronto:20230912T120000 DTSTAMP:20260413T182822 CREATED:20230912T185554Z LAST-MODIFIED:20230913T165729Z UID:9478-1694516400-1694520000@responsema.org SUMMARY:Managing Valid Consent in Canada DESCRIPTION:The Commission d’accès à l’information’s (CAI) first guidance document is out for public consultation and includes some very prescriptive methods for capturing and managing what they refer to as meaningful consent. With little to no requirement to manage consent in the past\, we will be exploring some modern solutions that make sense for organizations of all sizes. Join this panel of experienced privacy and security experts as they discuss the new requirements and some of the automated platforms that can help organizations optimize their processes to become fully compliant. \nPANELISTS\nDavid McInerney\, CASSIE – SaaS Consent Management Platform \nNim Nadarajah\, Critical Matrix – Cybersecurity \nNeil Beaton\, DRT Cyber – Cybersecurity & Compliance solutions \nDerek Lackey\, Newport Thomson – Trusted Privacy Advisors \nWatch the Recorded Session \nhttps://youtu.be/sDaq6Z43L94 \nTo DOWNLOAD THE SLIDES \nTo DOWNLOAD THE WHITE PAPER URL:https://responsema.org/event/managing-valid-consent-in-canada/ LOCATION:Online CATEGORIES:Privacy ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/09/Managing-Valid-Consent-Sept-12.png ORGANIZER;CN="Newport Thomson":MAILTO:info@newportthomson.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230920T110000 DTEND;TZID=America/Toronto:20230920T120000 DTSTAMP:20260413T182822 CREATED:20230915T145254Z LAST-MODIFIED:20230920T184914Z UID:9492-1695207600-1695211200@responsema.org SUMMARY:Deception by Design - Part 1 DESCRIPTION:Is it Helping or Harming Marketing Efforts\nJoin our President Lorne Solway\, and Derek Lackey\, Chairman\, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers and to business leaders in general. In this first session in the series of 3 webinars they will explore these dark patterns clarifying some examples\, looking at the cost vs benefits\, building consumer trust and the potential for more ethical and transparent digital landscape. \nRead our blog post – Deceptive by Design Part 1 – Introduction \nRead our blog post – Deceptive by Design Part 2 – The Mechanics of Dark Patterns \nWatch the recorded session from Sept 20 session: \nhttps://youtu.be/XFjA1Uwcqx0 URL:https://responsema.org/event/deception-by-design-part-1/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/09/LI_deception1-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR