BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:RMA X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201028T100000 DTEND;TZID=America/Toronto:20201028T110000 DTSTAMP:20260413T182837 CREATED:20201015T174535Z LAST-MODIFIED:20201028T172627Z UID:6802-1603879200-1603882800@responsema.org SUMMARY:CMO’s Challenges with A.I. DESCRIPTION:Join Lorne Solway\, co-President of the Response Marketing Association as he takes a deep dive into AI and its impact on marketing with Richard Boire of Boire Analytics. \n• What is AI in marketing speak?• How is it different than other targeting tools that marketers use?• How do you measure AI’s benefit relative to other tools• What are the challenges that marketers need to be aware of when using AI.• Do I need to make organizational changes to respond to the use of AI.• How will AI change my role as a marketer?• Who is using AI today as a targeting tool and doing it well?• What additional data elements are required for AI• What’s next in terms of AI innovation and what should we expect next as it relates to personalization and 1 to 1 marketing \nModerator: Lorne Solway\, president of RMA \nLorne is presently Managing Director for Upper Post Consulting Group\, a boutique Strategy and Marketing Consultancy group. Lorne has 25+ years experience as a Senior Marketing & Loyalty/CRM Executive\, having worked with a number of leading brands\, including McDonald’s\, HBC\, Bell Mobility\, Superior Propane\, LoyaltyOne (Airmiles)\, Enercare Home Services and Carrot Rewards. \nLorne has an MBA in Marketing & Finance from the Schulich School of Business\, a Leadership Designation Certification from The Niagara Institue of Leadership Development Program\, and is a registered Chartered Marketer. \nGuest: Richard Boire\, president of Boire Analytics \nRichard Boire’s experience in predictive analytics and data science dates back to 1983\, when he received an MBA from Concordia University in Finance and Statistics. \nHis initial experience at organizations such as Reader’s Digest and American Express allowed him to become a pioneer in the application of predictive modelling technology for all database and CRM type marketing programs. This extended to the introduction of models which targeted the acquisition of new customers based on return on investment. \nWith this experience\, Richard formed his own consulting company back in 1994 which was called the Boire Filler Group\, a Canadian leader in offering analytical and database services to companies seeking solutions to their existing predictive analytics or database marketing challenges. \nRichard is a recognized authority on predictive analytics and is one of the most experienced practitioners in Canada\, with expertise and knowledge that is difficult\, if not impossible to replicate in Canada. This expertise has evolved into international speaking assignments and workshop seminars in the U.S. \, England\, Eastern Europe\, and Southeast Asia. \nWithin Canada\, he gives seminars on segmentation and predictive analytics for such organizations as Canadian Marketing Association (CMA)\, Direct Marketing News\, Direct Marketing Association Toronto\, Association for Advanced Relationship Marketing(AARM.) and Predictive Analytics World(PAW). His written articles have appeared in numerous publications such as Direct Marketing News\, Strategy Magazine\, and Marketing Magazine\, Predictive Analytics Times\, and the Canadian Marketing Association.. He has taught applied statistics\,data mining and database marketing at a variety of institutions across Canada which include University of Toronto\, Concordia University\, George Brown College College\,Seneca College\, and Centennial College. Richard was Chair at the CMA’s Customer Insight and Analytics Committee and sat on the CMA’s Board of Directors from 2009-2012. . He has chaired numerous full day conferences on behalf of the CMA(the 2000 Database and Technology Seminar as well as the 2002 Database and Technology Seminar and the first-ever Customer Profitability Conference in 2005. He has chaired the Predictive Analytics World conferences in both 2013 and 2014 which were held in Toronto.. \nHe has co-authored white papers on the following topics: ‘Best Practices in Data Mining’ as well as ‘Customer Profitability: The State of Evolution among Canadian Companies’. His publications include: \n• Is predictive analytics really that accurate for marketers- Journal of Marketing Analytics-May2013• Artificial intelligence(AI)\, automation\, and its impact on data science-Conference: 2017 IEEE International Conference on Big Data (Big Data)• Understanding AI in a world of big data-Big Data and Information Analytics(American Institute of Mathematical Sciences-Jan.2018) \nIn Oct. of 2014\, his new book on “Data Mining for Managers-How to use Data(Big and Small) to Solve Business Problems” was published by Palgrave Macmillan. \nIn March of 2016\, Boire Filler Group was acquired by Environics Analytics where his role was senior vice-president. \nIn Sept 2019\, he launched his new company: Boire Analytics URL:https://responsema.org/event/cmos-challenges-with-a-i/ CATEGORIES:A.I. ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/10/CMO-Challenges1.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200630T100000 DTEND;TZID=America/Toronto:20200630T110000 DTSTAMP:20260413T182837 CREATED:20201015T175444Z LAST-MODIFIED:20201015T175444Z UID:6806-1593511200-1593514800@responsema.org SUMMARY:Marketing in Crisis DESCRIPTION:No one could have predicted the events of 2020 or their impact on our personal and professional lives. Where and how we work has changed and we don’t know when or if it will go back to the way it was before. Even though it is no longer business is usual\, business still has to go on\, including marketing\, but how do you do that in the midst of a crisis without appearing insensitive or tone deaf? \nIn this 60-minute webinar\, a panel of marketers shares best practices\, real world examples\, and pitfalls to avoid when marketing during a crisis. \nIn this webinar you’ll learn: \n• How to engage your target audience sensibly and with empathy \n• How to tailor your strategies to fit today’s marketing landscape \n• How to protect your brand while still pursuing business objectives \n• How to adjust your strategies for each marketing channel \nWatch the webinar now! \n\nOur Moderator:  \nLorne Solway \nLorne is presently the VP Trade Marketing for Kognitiv Corporation\, a disruptive technology driven organization focused on new and emerging Loyalty solutions. Lorne has over 25+ years’ experience as Senior Marketing/Strategy Executive & Loyalty CRM Expert. He has been a committee member and Awards Judge for the Canadian Marketing Association (CMA) and is Presently Co-President and a Board Member of the Response Marketing Association (RMA). \nOur Panel: \nAbena Perryman \nA managing partner at Andrew Perry in Toronto\, Abena is a self-proclaimed customer evangelist\, who loves to dissect the customer journey identifying how organizations can better connect with their customers. She has spent the last 20 years helping organizations craft better marketing strategies by building deeper relationships with both their internal and external customers. Defining Customer Personas\, mapping customer journeys\, crafting content and measuring results is what revs up this digital marketing strategist. \nTony Chapman \nTony is the Host of the podcast Chatter that Matters that personalizes the stories of small business owners\, so that we all take their challenges personally. He is one of the youngest individuals to be inducted into the Marketing Hall of Legends\, testament to a career where he built two internationally renowned communications agencies and a research firm. He is also a frequent contributor to the conversation on television\, radio\, and national newspapers. \nTali Hasanov \nTali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue. Her 15 years of varied and in-depth experience has helped to make her an industry leader. And in a rapidly evolving field\, she’s been able to stay several steps ahead of the mainstream trends\, a significant advantage that pays huge dividends for the small–to–medium size businesses that she serves. As the business owner at WSI Digital Path\, she takes great pride in delivering powerful but cost-effective solutions for her clients. URL:https://responsema.org/event/marketing-in-crisis/ CATEGORIES:COVID19 ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-15-at-1.51.19-PM.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200625T100000 DTEND;TZID=America/Toronto:20200625T110000 DTSTAMP:20260413T182837 CREATED:20201015T175853Z LAST-MODIFIED:20201015T175853Z UID:6809-1593079200-1593082800@responsema.org SUMMARY:CASL: Record Keeping for compliance DESCRIPTION:Many organizations continue to struggle with creating new processes to track and record consent. This is one of the most difficult adjustments an organization must make in order to comply with CASL. HAVING consent is very different from PROVING consent. \nAs there was no requirement\, our legacy systems were never designed to do so. CASL made it a requirement. Join Derek Lackey and Matthew Vernhout as we walk you through some ideas for building compliant email lists of Canadians. \n\n\n\nWHAT YOU WILL GAIN \n– a step-by-step process for building a Conspicuously Published list (implied consent) \n– how to use your CRM to record the type of consent and where the proof is stored. \n– how to collect express consent in a compliant manner. \nWatch the Webinar URL:https://responsema.org/event/casl-record-keeping-for-compliance/ CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/07/shutterstock_62007022.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR