BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:RMA X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200630T100000 DTEND;TZID=America/Toronto:20200630T110000 DTSTAMP:20260413T150109 CREATED:20201015T175444Z LAST-MODIFIED:20201015T175444Z UID:6806-1593511200-1593514800@responsema.org SUMMARY:Marketing in Crisis DESCRIPTION:No one could have predicted the events of 2020 or their impact on our personal and professional lives. Where and how we work has changed and we don’t know when or if it will go back to the way it was before. Even though it is no longer business is usual\, business still has to go on\, including marketing\, but how do you do that in the midst of a crisis without appearing insensitive or tone deaf? \nIn this 60-minute webinar\, a panel of marketers shares best practices\, real world examples\, and pitfalls to avoid when marketing during a crisis. \nIn this webinar you’ll learn: \n• How to engage your target audience sensibly and with empathy \n• How to tailor your strategies to fit today’s marketing landscape \n• How to protect your brand while still pursuing business objectives \n• How to adjust your strategies for each marketing channel \nWatch the webinar now! \n\nOur Moderator:  \nLorne Solway \nLorne is presently the VP Trade Marketing for Kognitiv Corporation\, a disruptive technology driven organization focused on new and emerging Loyalty solutions. Lorne has over 25+ years’ experience as Senior Marketing/Strategy Executive & Loyalty CRM Expert. He has been a committee member and Awards Judge for the Canadian Marketing Association (CMA) and is Presently Co-President and a Board Member of the Response Marketing Association (RMA). \nOur Panel: \nAbena Perryman \nA managing partner at Andrew Perry in Toronto\, Abena is a self-proclaimed customer evangelist\, who loves to dissect the customer journey identifying how organizations can better connect with their customers. She has spent the last 20 years helping organizations craft better marketing strategies by building deeper relationships with both their internal and external customers. Defining Customer Personas\, mapping customer journeys\, crafting content and measuring results is what revs up this digital marketing strategist. \nTony Chapman \nTony is the Host of the podcast Chatter that Matters that personalizes the stories of small business owners\, so that we all take their challenges personally. He is one of the youngest individuals to be inducted into the Marketing Hall of Legends\, testament to a career where he built two internationally renowned communications agencies and a research firm. He is also a frequent contributor to the conversation on television\, radio\, and national newspapers. \nTali Hasanov \nTali is a results-driven digital marketer with a track record of growing her clients’ businesses and driving revenue. Her 15 years of varied and in-depth experience has helped to make her an industry leader. And in a rapidly evolving field\, she’s been able to stay several steps ahead of the mainstream trends\, a significant advantage that pays huge dividends for the small–to–medium size businesses that she serves. As the business owner at WSI Digital Path\, she takes great pride in delivering powerful but cost-effective solutions for her clients. URL:https://responsema.org/event/marketing-in-crisis/ CATEGORIES:COVID19 ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/10/Screen-Shot-2020-10-15-at-1.51.19-PM.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200625T100000 DTEND;TZID=America/Toronto:20200625T110000 DTSTAMP:20260413T150109 CREATED:20201015T175853Z LAST-MODIFIED:20201015T175853Z UID:6809-1593079200-1593082800@responsema.org SUMMARY:CASL: Record Keeping for compliance DESCRIPTION:Many organizations continue to struggle with creating new processes to track and record consent. This is one of the most difficult adjustments an organization must make in order to comply with CASL. HAVING consent is very different from PROVING consent. \nAs there was no requirement\, our legacy systems were never designed to do so. CASL made it a requirement. Join Derek Lackey and Matthew Vernhout as we walk you through some ideas for building compliant email lists of Canadians. \n\n\n\nWHAT YOU WILL GAIN \n– a step-by-step process for building a Conspicuously Published list (implied consent) \n– how to use your CRM to record the type of consent and where the proof is stored. \n– how to collect express consent in a compliant manner. \nWatch the Webinar URL:https://responsema.org/event/casl-record-keeping-for-compliance/ CATEGORIES:Email Marketing ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2020/07/shutterstock_62007022.jpg ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR