BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250723T110000 DTEND;TZID=America/Toronto:20250723T120000 DTSTAMP:20260501T145147 CREATED:20250607T152802Z LAST-MODIFIED:20250705T151708Z UID:9896-1753268400-1753272000@responsema.org SUMMARY:Are You Marketing to Only Half the Market? DESCRIPTION:If your campaigns are only resonating with the loudest voices in the room… you’re leaving serious money on the table. \nNearly 50% of the Canadian market identifies as introverted — yet most marketing strategies are built for extroverts. What if your best-performing campaign is the one you haven’t launched because you didn’t speak their language? \nIn this breakthrough session\, Gabriela Casineanu — Founder of Introverts Academy — challenges marketers to rethink how they segment\, communicate\, and engage. You’ll discover how to tap into the complementary strengths of introverts and extroverts to design response-driven campaigns that resonate across the personality spectrum. \nExpect practical insights\, new lenses on customer psychology\, and a powerful reminder: real results come from reaching the people no one else is talking to. \nWhy Attend:\n\nReframe your messaging to increase emotional relevance across buyer types\nBuild smarter audience segments based on behavioural\, not just demographic\, traits\nLearn the introvert–extrovert dynamics that influence response\, loyalty\, and conversion\nGet actionable strategies to boost campaign performance — ethically and effectively\n\n \n  \nAbout Gabriela Casineanu \n \nFounder & CEO\, Introverts Academy \nGabriela brings 30+ years of experience in technology\, business\, coaching\, and consulting\, fused with a systems-thinking approach to human behaviour. As an MBA holder and certified Organizational & Relationship Systems Coach (MBTI)\, she’s helped organizations rethink how they connect — internally and externally — for meaningful\, measurable marketing results. \n📎 Connect with Gabriela on LinkedIn URL:https://responsema.org/event/are-you-marketing-to-only-half-the-market/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2025/06/1280x720-1.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231018T110000 DTEND;TZID=America/Toronto:20231018T120000 DTSTAMP:20260501T145147 CREATED:20231007T161806Z LAST-MODIFIED:20231007T163312Z UID:9519-1697626800-1697630400@responsema.org SUMMARY:Deception by Design Part 3: Best Practices for Ethical Marketing DESCRIPTION:Join our Special Guest Dr. Caroline Lancelot\, our President Lorne Solway\, and Derek Lackey\, Chairman\, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers. \nIn this third session in the series of 3 webinars they will review and summarize Part 1 & 2 and get more specific about specific practices that truly make a difference when establishing trust and building a relationship with consumers. URL:https://responsema.org/event/deception-by-design-part-3-best-practices-for-ethical-marketing/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/10/LI_deception3-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231004T110000 DTEND;TZID=America/Toronto:20231004T120000 DTSTAMP:20260501T145147 CREATED:20230920T173744Z LAST-MODIFIED:20231007T162230Z UID:9508-1696417200-1696420800@responsema.org SUMMARY:Deception by Design - Part 2 Costs and Benefits of Ethical Marketing DESCRIPTION:Join our President Lorne Solway\, and Derek Lackey\, Chairman\, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers. \nIn this second session in the series of 3 webinars they will review and summarize Part 1 and get more specific about online dark patterns and call out specific actions\, exploring how that impacts the consumer – how that leaves them feeling about the brand. They talk about the real costs and focus on the benefits of Ethical Marketing\, creating a practical balance between short and long-term interests. \n  \nWatch the recoded session of Part 1 – recorded on Sept 20\, 2023 \nWatch Part 2 recorded Oct 4\, 2023 \nhttps://youtu.be/2mdNcGb2BpE URL:https://responsema.org/event/deception-by-design-part-2-costs-and-benefits-of-ethical-marketing/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/09/LI_deception2-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230920T110000 DTEND;TZID=America/Toronto:20230920T120000 DTSTAMP:20260501T145147 CREATED:20230915T145254Z LAST-MODIFIED:20230920T184914Z UID:9492-1695207600-1695211200@responsema.org SUMMARY:Deception by Design - Part 1 DESCRIPTION:Is it Helping or Harming Marketing Efforts\nJoin our President Lorne Solway\, and Derek Lackey\, Chairman\, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers and to business leaders in general. In this first session in the series of 3 webinars they will explore these dark patterns clarifying some examples\, looking at the cost vs benefits\, building consumer trust and the potential for more ethical and transparent digital landscape. \nRead our blog post – Deceptive by Design Part 1 – Introduction \nRead our blog post – Deceptive by Design Part 2 – The Mechanics of Dark Patterns \nWatch the recorded session from Sept 20 session: \nhttps://youtu.be/XFjA1Uwcqx0 URL:https://responsema.org/event/deception-by-design-part-1/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/09/LI_deception1-copy.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230712T110000 DTEND;TZID=America/Toronto:20230712T120000 DTSTAMP:20260501T145147 CREATED:20230627T141828Z LAST-MODIFIED:20230712T171318Z UID:9399-1689159600-1689163200@responsema.org SUMMARY:Fostering an Innovative Environment DESCRIPTION:In order for innovation to flourish in an organization or marketplace a few conditions must be present. Join Dr. Min Basadur\, a teacher\, consultant and researcher best known for his work in applied creativity and as the developer Simplexity Thinking System for improving workplace innovation & creativity. He is president of Basadur Applied Creativity and professor emeritus of organizational behaviour and innovation at McMaster University’s Michael G. DeGroote School of Business\, and Derek Lackey\, Chairman\, Response Marketing Association as they discuss and explore the nature of innovation and the conditions required for it to flourish. \nOur Guest Speaker \nDr. Min Basadur\, a teacher\, consultant and researcher best known for his work in applied creativity and as the developer Simplexity Thinking System for improving workplace innovation & creativity. He is president of Basadur Applied Creativity and professor emeritus of organizational behaviour and innovation at McMaster University’s Michael G. DeGroote School of Business \nWatch the Recording URL:https://responsema.org/event/fostering-an-innovative-environment/ LOCATION:Online CATEGORIES:Leadership ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2023/06/1268x548Web.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR