BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:RMA X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241016T110000 DTEND;TZID=America/Toronto:20241016T120000 DTSTAMP:20260422T041656 CREATED:20240820T193953Z LAST-MODIFIED:20240924T154654Z UID:9701-1729076400-1729080000@responsema.org SUMMARY:Brand vs Lead Gen: A Balanced Approach DESCRIPTION:Good marketers see their customers as the very source of their brand’s existence. Others see them as someone to send emails to\, to re-market to and to stalk them around the internet using fancy new technologies. Customer loyalty is a direct function of the relationship you have with your customer and how they feel about your brand. Join Graham Robertson\, Founder of Beloved Brands and Derek Lackey\, Chairman of the Response Marketing Association as they discuss the core of marketing and your current relationship with the customer. \nWho should attend: \nSenior marketers who wish to get back to the fundamentals \nMiddle Managers who need more time to THINK \nAll Marketers who want to understand WHY they do what they do \nSr Business Mangers who know that marketing drives their business \n  URL:https://responsema.org/event/brand-vs-lead-gen-a-balanced-approach/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://responsema.org/wp-content/uploads/2024/08/1600px.png ORGANIZER;CN="Response Marketing Association":MAILTO:info@responsema.org END:VEVENT END:VCALENDAR