BEGIN:VCALENDAR VERSION:2.0 PRODID:-//RMA - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:RMA X-ORIGINAL-URL:https://responsema.org X-WR-CALDESC:Events for RMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210304T130000 DTEND;TZID=America/Toronto:20210304T140000 DTSTAMP:20260420T064744 CREATED:20210127T150625Z LAST-MODIFIED:20210308T213906Z UID:7328-1614862800-1614866400@responsema.org SUMMARY:Digital Ad Fraud - Is It Real? DESCRIPTION:Dr Augustine Fou\, Ad Fraud Investigator and outspoken advocate of protecting brand’s advertising investments\, joins Lorne Solway\, Co-President of the Response Marketing Association to discuss the current state of digital ad fraud and how a marketer can ensure their investments reach their target audience – not a bunch of Bots or criminals. Organized crime has taken an active role in digital advertising and is stealing as much as 50% of every dollar invested in programmatic and RTB media buying. This promises to be an eye-opening session for marketers who think they are buying legitimate digital ads.\n\n\nDr. Augustine Fou is a digital marketer of 25 years\, and currently an independent cybersecurity and ad fraud investigator. Dr. Fou was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group\, a $100 million agency group. Dr. Fou taught digital marketing at NYU and Rutgers University. He got his PhD\, at the age of 23\, in Materials Science & Engineering from MIT. URL:https://responsema.org/event/digital-ad-fraud-is-it-real/ LOCATION:DX3\, Canada ATTACH;FMTTYPE=image/jpeg:https://responsema.org/wp-content/uploads/2021/01/Fou-Bio-Photo-large.jpeg END:VEVENT END:VCALENDAR