Marketing tactics change, but for more than 60 years the RMA has been leading transformation through knowledge sharing, education, and networking. We need you to continue to move the industry forward – join us and help drive excellence and ROI in response marketing. We are a not-for-profit, volunteer industry association designed to help direct response marketers develop your career by networking with your peers, participating in educational seminars and webinars and helping you learn at every stage of your development as a professional marketer. All revenue generated by the RMA is re-invested in helping you be a better marketer.